How to Start a Happy Cup Franchise

We all love milk tea, but it is even better when we share them with the people who love, which is exactly the idea behind the Happy Cup franchise. For those who have the same positive mindset as the two Gonzaga sisters, you might be interested in franchising such a business, whose growth has seen an upward trend in only a year of operation!

Yes, if you aspire to be an entrepreneur and want to take part on a profitable venture, then look no further as you continue reading to find out more!

History of Happy Cup Franchise


A recent addition in the food business, Happy Cup was established on May of 2017 in Taytay, Rizal. Khrizia Sta. Ana proposed the idea of the business to the famous actresses of the Gonzaga family. The family liked what they heard and approved enthusiastically the proposal, enticed by the idea of serving a little bit of optimism with every cup of beverage shared to customers.

The business also serves as a beacon of hope to would be entrepreneurs (just like you!) to venture forth on their dreams through the innovations of business of their own, with the intention of providing satisfaction to each and every customer.

In less than a year, Happy Cup has managed to expand its business to over 32 branches, with additional branches in subsequent years. The business partners have the belief that by grace, happiness can be served in a cup, hence the name, Happy Cup. Through what seems like a simple goal, the company believes that they are able to accomplish being an impact and a medium of blessing to many others who aspire such lofty intentions.


  • To happily serve the best take-out beverage in the Philippines.
  • To inspire moments of happiness and optimism through our drinks.


  • Provide rewarding business opportunities for customers, suppliers and distributors.
  • To create value and make a difference to Filipino Entrepreneurs.
  • For Happy Cup Phil to be the flagship of Milk Tea and Frappe Beverage in the Philippines.

Happy Cup Franchise Information

cbb45a1dc34f393771cd6a48c29ac322_featured_v2[1]Franchise fee:

  • Cart – Php 250,000
  • Outlet and Kiosk – From Php 300,000 to Php 350,000
  • Area franchise – Php 750,000

Franchise Package:

  • Cart – Php 250,000
  • Pop-up store – Php 350,000
  • Stand alone – Php 400,000
  • Kiosk – Php 400,000
  • Kiosk with Dine-in – Php 500,000

Franchise term:

  • Cart – 3 years
  • Outlet and Kiosk – 3 years
  • Area franchise – 4 years

Royalty fee: 4% of monthly sales

If the term of the franchise is up, you may opt to continue, but with a fee:

  • Unit – Php 5,000 per month
  • Area – Php 4,000 per month
  • Additional dine-in – Php 2,000 per month

Happy Cup Franchise Inclusion:

  • Use of trademark and logo
  • Franchisee and staff training program
  • Logistics and procurement program
  • Assistance on opening day
  • Operations manual on loan
  • Research and Development
  • Site approval

Frequently Asked Questions About Franchising Happy Cup:

How long will it take to get the Happy Cup franchise to open?

Depending on several factors: the location of the franchise, completion of training, construction and design, etc. On average, it should take you about 90 to 120 days.

Do I have to purchase all the equipment and supplies from Happy Cup?

As a franchisee, you are required to purchase all the equipment and supplies from Happy Cup through the accredited supplier. Rest assured, you will be guided through the procurement program to walk you through the steps of purchasing everything you need to set up the store.

How long will it take to recoup my investment?

The financial return is dependent on various factors such as investment cost, sales, and expense management of the franchisee. More details will be discussed during your interview after sending your letter of intent.

Franchise Procedure for Your Happy Cup Business

1. Fill-out the Confidential Questionnaire. Submit altogether with your Letter of Intent, send them to:

Jomar C. Soriano
Franchise Coordinator
+63 917 12345678

2. Happy Cup staff will review your application with the details you provided.
3. You will be invited to discuss franchise details in a face to face meeting.
4. Your proposed location will be visited and thoroughly evaluated.

5. After evaluation of the site, the franchise agreement will be executed.

6. Outlet construction and training of staff will begin.
7. Happy Cup will assist you in the pre-opening and marketing support.
8. Grand opening of the store.

Contact Information

Address: 141 Mother Ignacia St. Quezon City, Philippines


Facebook: HappyCupPH

Contact person: Jomar C. Soriano, Franchise Coordinator

Mobile no.: (+63) 917 1234 5678

Advantage of Happy Cup Franchise

  • Size and budget are all readily accommodated within each package of the franchise
  • Rather than creating your own business, you can achieve success by franchising an established venture
  • Low-cost outlays such as direct suppliers, location proper, and marketing support all provide a guarantee of profit for the franchisee
  • Recognition of the brand may offer incentive to attract customers to the business

Disadvantage of Happy Cup Franchise

  • Royalty fee means a part of the sale every month is taken
  • Operations of the business may vary from the franchisors motivations
  • A fee is required to be paid every month after the term has succeeded

9 responses to “How to Start a Happy Cup Franchise”

  1. Abcd Lao says:

    I would like to inquire about your franchise

  2. Cheryl villafuerte says:

    I want to franchise in happy
    I want to know some information in happy cup

  3. Marilyn Agdigos says:

    I am interested to franchise happy cup.

  4. Marilyn Agdigos says:

    I am interested to franchise happy cup milk tea. Thank you.

  5. jean acolola says:

    is franchise fee and franchise package are different?

  6. Dailyn says:

    Hi we are interested po to franchise

  7. Ethel Daduyo says:

    Hi please send me the details on how to franchise happy cup. Thank you. I will wait for your response.

  8. Lia Joy Binarao says:

    I am interested to franchise happy cup.I would like to inquire about your franchise.Thanl you so much.God bless!

  9. Jomar says:

    i am interested . May I ask some questions?

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