How to Start a Happy Cup Franchise

We all love milk tea, but it is even better when we share them with the people who love, which is exactly the idea behind the Happy Cup franchise. For those who have the same positive mindset as the two Gonzaga sisters, you might be interested in franchising such a business, whose growth has seen an upward trend in only a year of operation!

Yes, if you aspire to be an entrepreneur and want to take part on a profitable venture, then look no further as you continue reading to find out more!

History of Happy Cup Franchise


A recent addition in the food business, Happy Cup was established on May of 2017 in Taytay, Rizal. Khrizia Sta. Ana proposed the idea of the business to the famous actresses of the Gonzaga family. The family liked what they heard and approved enthusiastically the proposal, enticed by the idea of serving a little bit of optimism with every cup of beverage shared to customers.

The business also serves as a beacon of hope to would be entrepreneurs (just like you!) to venture forth on their dreams through the innovations of business of their own, with the intention of providing satisfaction to each and every customer.

In less than a year, Happy Cup has managed to expand its business to over 32 branches, with additional branches in subsequent years. The business partners have the belief that by grace, happiness can be served in a cup, hence the name, Happy Cup. Through what seems like a simple goal, the company believes that they are able to accomplish being an impact and a medium of blessing to many others who aspire such lofty intentions.


  • To happily serve the best take-out beverage in the Philippines.
  • To inspire moments of happiness and optimism through our drinks.


  • Provide rewarding business opportunities for customers, suppliers and distributors.
  • To create value and make a difference to Filipino Entrepreneurs.
  • For Happy Cup Phil to be the flagship of Milk Tea and Frappe Beverage in the Philippines.

Happy Cup Franchise Information

cbb45a1dc34f393771cd6a48c29ac322_featured_v2[1]Franchise fee:

  • Cart – Php 250,000
  • Outlet and Kiosk – From Php 300,000 to Php 350,000
  • Area franchise – Php 750,000

Franchise Package:

  • Cart – Php 250,000
  • Pop-up store – Php 350,000
  • Stand alone – Php 400,000
  • Kiosk – Php 400,000
  • Kiosk with Dine-in – Php 500,000

Franchise term:

  • Cart – 3 years
  • Outlet and Kiosk – 3 years
  • Area franchise – 4 years

Royalty fee: 4% of monthly sales

If the term of the franchise is up, you may opt to continue, but with a fee:

  • Unit – Php 5,000 per month
  • Area – Php 4,000 per month
  • Additional dine-in – Php 2,000 per month

Happy Cup Franchise Inclusion:

  • Use of trademark and logo
  • Franchisee and staff training program
  • Logistics and procurement program
  • Assistance on opening day
  • Operations manual on loan
  • Research and Development
  • Site approval

Frequently Asked Questions About Franchising Happy Cup:

How long will it take to get the Happy Cup franchise to open?

Depending on several factors: the location of the franchise, completion of training, construction and design, etc. On average, it should take you about 90 to 120 days.

Do I have to purchase all the equipment and supplies from Happy Cup?

As a franchisee, you are required to purchase all the equipment and supplies from Happy Cup through the accredited supplier. Rest assured, you will be guided through the procurement program to walk you through the steps of purchasing everything you need to set up the store.

How long will it take to recoup my investment?

The financial return is dependent on various factors such as investment cost, sales, and expense management of the franchisee. More details will be discussed during your interview after sending your letter of intent.

Franchise Procedure for Your Happy Cup Business

1. Fill-out the Confidential Questionnaire. Submit altogether with your Letter of Intent, send them to:

Jomar C. Soriano
Franchise Coordinator
+63 917 12345678

2. Happy Cup staff will review your application with the details you provided.
3. You will be invited to discuss franchise details in a face to face meeting.
4. Your proposed location will be visited and thoroughly evaluated.

5. After evaluation of the site, the franchise agreement will be executed.

6. Outlet construction and training of staff will begin.
7. Happy Cup will assist you in the pre-opening and marketing support.
8. Grand opening of the store.

Contact Information

Address: 141 Mother Ignacia St. Quezon City, Philippines


Facebook: HappyCupPH

Contact person: Jomar C. Soriano, Franchise Coordinator

Mobile no.: (+63) 917 1234 5678

Advantage of Happy Cup Franchise

  • Size and budget are all readily accommodated within each package of the franchise
  • Rather than creating your own business, you can achieve success by franchising an established venture
  • Low-cost outlays such as direct suppliers, location proper, and marketing support all provide a guarantee of profit for the franchisee
  • Recognition of the brand may offer incentive to attract customers to the business

Disadvantage of Happy Cup Franchise

  • Royalty fee means a part of the sale every month is taken
  • Operations of the business may vary from the franchisors motivations
  • A fee is required to be paid every month after the term has succeeded

65 responses to “How to Start a Happy Cup Franchise”

  1. Abcd Lao says:

    I would like to inquire about your franchise

    • Enily Demonguitan says:

      I would like to inquiry about the franchise. Please send us the cost and details. Thank you.

  2. Cheryl villafuerte says:

    I want to franchise in happy
    I want to know some information in happy cup

  3. Marilyn Agdigos says:

    I am interested to franchise happy cup.

  4. Marilyn Agdigos says:

    I am interested to franchise happy cup milk tea. Thank you.

  5. cherry San Gaspar says:

    I would like to franchise happy cup here in Novaliches Quezon city.heres my email add
    I’m a seafarer looking for profitable business.

  6. Leilani Ramirez says:

    after the franchise term of 3 years has expired, will there still be a royalty fee of 4% on top of the monthly fee?

  7. jean acolola says:

    is franchise fee and franchise package are different?

  8. Dailyn says:

    Hi we are interested po to franchise

  9. Ethel Daduyo says:

    Hi please send me the details on how to franchise happy cup. Thank you. I will wait for your response.

  10. I am interested to franchise happy cup.I would like to inquire about your franchise.Thanl you so much.God bless!

  11. Jomar says:

    i am interested . May I ask some questions?

  12. joan says:

    I’m interested

  13. Ireene Valencia says:

    Pls send me details, requirements, and cost.
    Baguio based. Thanks

  14. Jane says:

    Im interested to franchise, have fewe questions to ask tnx

  15. Chrissian Treiber says:

    I’m interested to franchise Happy Cup,it is possible to give me a quote? Currently I’m in Europe for business trip.

    Thank you so much

  16. Anna Rodriguez says:

    Hi. I am interested to franchise. Please send me details how. Thank you.

  17. Mary grace magnaye says:

    Details please on franchising. Thank you

  18. Tin Guiang says:

    How much franchise of TASTE FROM THE GREENS brand

  19. Marieneth s. Tomas says:

    Gud day! I would like to franchise a happy cup cart or kiosk here in Pila Laguna.

    I’m a restaurant owner and would like to expand my business opportunities through happy cup.
    Looking forward to hearing from you.
    Thank you!

  20. Jason ng says:

    Dear Sirs/Madam

    I am writing to enquire about Happy Cup franchisees for oversea.

    We wish to be part of your network and am wondering if you have plan to expand overseas.

    We sees the potential of your brand in KK, a city with a large Filipinos community.

    I would appreciate if you could provide us your thoughts so that we can discuss further. May it be franchise or business partner.

    Thank you.


    Jason Ng
    Business Development Officer

    Tel. +60128298383

  21. Keren Kristi says:

    I’m interested. Kindly share the full details pls. Thank you!

  22. Glian Alvarez says:

    I am interested to have franchise. I would love to have more information please.

  23. Claire gamo says:

    Can also be paid thru installment?

  24. Donalyn Centeno says:

    Im interested kindly share some details please

  25. Michelle Dela Cruz says:

    Interested. Kindly sent me the details

  26. Gerald john diu says:

    Im interested, please share further details on how to start the franchise. Thank you

  27. Eumir Deodato M Valdez says:

    May I request for the confidential questionnaire? Thanks. God bless.

  28. Elizabeth Caculba says:

    Kasama na po ba sa 250000 na cart franchise yong mga product?

  29. Jerica T. says:

    An email has been attempted to send to your gmail account; however, you have reached your storage capacity. Please check at your earliest convenience. Thanks

  30. Marilyn says:

    Please send me the details,cost,and steps on how to franchise. Thank you

  31. Marilyn says:

    Please send me the details,cost,and steps on how to franchise.

    Thank you

  32. Dear Sirs/Madam

    I am writing to enquire about Happy Cup franchising, its terms and operations..

    I would appreciate if you could provide me your thoughts so that we can discuss further. I would love to have a cart to start in IlOILO..

    Thank you.

  33. Barbra Maravilla says:

    Good day,

    Just want ask about the franchise of the cart 250k including what?is it packaged already or just the franchise fee

  34. Nenita rivera says:

    Iam interested pls send me some steps how to franchise it.

  35. Loreto T Uy Jr says:

    Please send me details,i am interested to franchise.

  36. Randolf says:

    I would like to enquire about how much is the Total Estimated Investment to own a franchise of HappyCup?

    Thank you

  37. Generosa Collado says:

    interested please send me details

  38. Ruffa mondejar says:

    Good day!


    I would like to know more about happy cup cart/kiosk. We want to be part of your successful business here in Butuan City. Incase you allow us to franchise your business the location would be at soon to open SM Butuan City.

    Please message me if you read my message for further details about your business Happy Cup.

    Thank you!

  39. Maria Luisa C. Aban says:

    Hi, iam interested to have a cart franchise, im from binalonan pangasinan.. please send me the details.. thanks..

  40. dhanna gutierrez says:

    Hi there! I’m Interested in franchising, Please send me details on the email provided thankyou

  41. Katrina Anne Santos says:

    Good evening. We are interested about having a Happy Cup franchise here in Bay, Laguna. May you please send us the details? Thank you.

  42. Annalou says:

    Im interested to franchise. Please send me details and guidance on how to start.Thank you.

  43. Chase Lawrence says:

    Hi we are very interested in opening up in cebu, Palawan and Manila. Please get in touch with me ASAP. Thank you in advance! Look forward working with you and become a happy cup owner!!

  44. Kristy Sperr says:

    I am interested to do some franchising on your brand. Just have some few questions. Please email me.

  45. Mariniel Ariel says:

    Im interested franchising happy cup

  46. grace diaz says:

    I’m interested franchising happy cup

  47. Elle says:

    Can you please send us the details on how to franchise Happy Cup, thank you !

  48. Luz says:

    Good day.
    My question po is what kind of tools provide for area franchise that cost Php750k ? For example coffee machine and mixer etc. Interested po ang husband ko. Thank you

  49. Joan Dendrids U. Juliada says:

    I am very interested to franchise. I am a ofw from taiwan. Please send me the details. Thank you and God bless po.

  50. Karen says:

    The franchise fee and franchise package are different payment??

  51. Mam/sir can I have your business plan about happy cup. Our group choose this business to create and present business plan for our final examination. I hope you read it. 🥺 Thankyou😇♥️ please send to my Gmail acct.

  52. anna zulueta says:

    How many years ROI. im interested pls more info pls

  53. Mary Ann Labajo says:

    Hi, good day!
    I am interested to franchise your happy cup business.
    My place is at Davao City.

  54. Elsie eranista butleg says:

    I would like to know the details of your franchise?

  55. Reyolyn Fabella says:

    I’m planning to open up a business milktea is one of my preferred to offer, please send me details Thanks you!

  56. Dinty Ana says:

    I’m interested to be a franchisee of Happy Cup but questions?
    Can this be anywhere in the PI? ex. Legaspi
    Do you help us find a place to rent or is that something that i should do?

  57. brenda lyn ferran says:

    i want also franchise and how to avail im ofw here in qatar

  58. Ernesto Penalba says:

    Is the Franchise contract renewable?

  59. Ernesto Penalba says:

    Is the Franchise contract renewable?
    After the franchise had expired,will there still be a royalty of 4% on top of a monthly fee?

  60. Juvie tajanlangit says:

    I would like to franchise happy cup in Bacolod City. I’m ofw in Hongkong .

  61. Girlie Javid says:

    I would like to franchise happy cup in Sariaya Quezon

  62. Coney Dimal says:

    Hi i am interested to franchise happy cup in overseas if you are open po. I’m living in Paris France. Please contact me if you are interested also. Thanks. Merci ☺️

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