Alfamart Franchise: Details, Franchise Fees, Inclusions

The Indonesia chain of convenience store-Alfamart had hit the shores of Philippines, through their joint partnership with SM Investment, and for those who are interested in investing with this foreign company and ride the demand for convenience store chains, read further and find out the possibility of franchising with Alfamart.

About Alfamart

Alfamart is one of the leading chains of convenience stores in Indonesia consisting of over 10,000 branches across Southeast Asia. The company was first established in December of 1989, by Djoko Susanto together with a trading company in Jakarta.

The Joint of Alfamart and SM Investments

Alfamart and SM Investments formed a partnership which helped the Indonesia company penetrate through the Philippine market. During its initial launching, Alfamart can only be seen on densely populated areas in the Philippines, particularly around Metro Manila.

However recently, Alfamart and SM are trying to establish as much of the convenience store as possible. Today Alfamart can be seen everywhere, both on urban and rural areas, commercial or residential, an Alfamart can be spotted.

Site Requirement of Alfamart Franchise

alfamart franchise

In Indonesia, Alfamart usually has an average of 90 sqm. of area per branch, however, in the Philippines, the convenience store spans for an average of 150 sqm. of area, housing on-the-go food, medicine, fresh produce, and other necessities.

The Possibility of Alfamart Franchise

While Alfamart is a plausible franchise in Indonesia, there is no news regarding the franchising opportunities available in the Philippine market yet. Nevertheless, if there’s a chance that Alfamart and SM Investments open its doors for franchising Alfamart, the following are the three packages Alfamart offers.

3 Types of Alfamart Franchise Packages

  1. The franchisee proposes a prospect location where a new Alfamart store will be built
  2. Converting a small market area into an Alfamart branch
  3. Taking over an established company-owned Alfamart branch

Alframart Franchise Package Inclusion

Franchise Fee: 45 million Rupiahs

Franchise Contract: 5 Years

  • Electricity installation
  • Store equipment and air conditioner
  • Retail information system
  • Signage
  • Store permission
  • Marketing Collaterals

As a point of reference, below is the exchange rate of Indonesian Rupiah to Philippine pesos as of writing this article. Do take note, that as the average store requirement in the Philippines is bigger-the franchise fee and total cost of the investment may increase.

1 Rupiah = ₱ 0.0036200

Contact Details



Phone: (02) 857-0100

This link can also serve as a contact form for the SM Investments Corp.

Address: 10th Floor, One E-Com Center Harbor Drive, Mall of Asia Complex Pasay City 1300, Philippines

Benefits of Franchising Alfamart

The following are the possible benefits future franchisees can receive by investing on an Alfamart convenience store.

Alfamart is an international acclaimed company, with a business system, tested through various location and environment. Which guarantee that the franchisees will be operating under a management and operation system which are both harnessed by decades of being in business and experience of thriving to other countries.

The other benefit of franchising Alfamart in the Philippines is their partnership with SM. SM the most well-known tradename in the Philippines, receiving the support of a huge company, gives the owners of the franchisee leverage.Is Alfamart Worth the Investment?

Alfamart had years of experience in the business, and continues to thrive on its field, franchising it on the Philippine may also yield great benefits as it is backed up with a powerhouse company like SM.

However, there is no assurance that Alfamart franchise will be made available locally, and if it does, there’s a possibility that total cost of investment for a Philippine branch will require a greater number of resource investment that its Indonesia counterparts.

9 responses to “Alfamart Franchise: Details, Franchise Fees, Inclusions”

  1. Roxanne araña says:

    Can we please know more about franchising alfamart? How much will it cause?

  2. Jessel Vicencio says:

    I am interested to franchise ALFAMART in Tanay, Rizal

  3. Ariel says:

    I am interested in converting area to alfamart branch. May I know the potential and opportunity?

    146sqm; corner lot; 8.4m front and 30m side.

    Location: Sampaloc Rd corner Sampaguita,
    Brgy Plaza Aldea, Tanay, Rizal

  4. roland tapang says:

    Good day!

    I would just like to inquire on how to offer a 200+ sqm lot property along the national highway in pozzorubio, pangasinan for your Alfamart branch. Hope to get a response from your good company. Thanks.

    Roland Tapang

  5. Arnel Querijero says:

    hi sir/ma’am, would just like to inquire if you have plans to expand your store in Baler, Aurora? We would like offer our property, a 160 sq meters located in the business center of Baler. Thank you! Arnel Querijero – CP No. 09985890427 Email:

  6. Romel Canlas says:

    I would like to offer you a commercial space in our future development in Pulong Bulo, Angeles City Pampanga.

  7. Mennard Ramos says:

    Good evening Sir Maam i’ll just want to ask if you want to extend your plans to have a alfamart here in malamig bustos near malamig elementary school please inquire in lola marings ihaw ihaw or call 09475922313 Mennard Ramos

  8. Randy Enriquez says:

    How and How Much

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