How to Franchise Dunkin’ Donuts in the Philippines
Dunkin Donuts have always found their success here in the Philippines. Established in the 1950s and coming from Massachusetts, the idea of serving both coffee and donuts by Bill Rosenberg surprised him to see it become so successful, and make its way all around the world, specifically in the Philippines.
Their marketing has been successful here, and some of the readers may remember their commercials and the saying that Dunkin’ Donuts is the “pasalubong ng bayan”. Who would disagree? Their donuts have the right amount of sweetness that you crave for and you won’t get tired of them because of the 52 varieties they serve as well as the sandwiches, coffee, and other beverages that make them the perfect companion for afternoon snacking. Their most popular donut flavor is the Bavarian, and rightly so as it is their most sold flavor!
Facts about Dunkin’ Donuts
The one who manages all franchising aspects is Golden Donuts Inc. The result is good so far as the brand is expanding and increasingly getting more popular and competition gets intense. Franchisees are sure to be welcomed by them, as they will give you what you need such as training to be as successful. They are willing to share all the knowledge and experience they’ve accumulated over the past couple of years of running franchises.
There are three packages to choose from, each differentiating by the amount of service you can handle.
1. Chainstore Model – take-out booth applicable for convenience stores or school canteens
2. Dealership Model – investment of P200,000 which includes franchising fee, security deposit, equipment, and materials.
3. Area Franchising – for individuals or companies wanting to establish a production center in the location of their choosing
You will have to submit the following information if you are interested in applying for a franchise:
1. Location information (address of proposed location, detailed description, photos, and vicinity map)
2. Letter of Intent
3. Contact Details (Email, mobile number, address, etc.)
Investment Fee – Starts at P200,000
Once you are applied and ready to go, they will provide you with the necessary structure to assist you on opening a franchise
Quality Assurance Assistance
As starting the business may seem daunting, you will not have to worry since they will offer you support so that you may not feel lost in the process of handling your business.
You will undergo a series of preparations before you are able to manage the store. Production training will teach you how the product is made, Store Operations Training will teach and test you how to handle the day to day operations of your store, and lastly the Local Store Marketing Training will teach you marketing strategies to improve your business financial performance and sales.
Location Selection Assistance
They will assist you in locating a profitable site to place your business.
Marketing and Promotional Support
Included in the offer is the nationwide tactics to market your business and informing you of incoming new products for the business to sell. In your grand opening, they will assist you on the operations and any inquiries you may have as well as any problems you may encounter.
Ongoing Consultant Guidance
Although they will not handhold you throughout the duration of the operation of the business, they will check up on you from time to time and even give advice on things that may improve your business furthermore.
Additional Information You Need in Starting a Dunkin’ Donuts Franchise in the Philippines
Once you’ve submitted the required documents, they will still review them and evaluate your proposal on whether or not it is feasible. Some factors that may influence your approval may be the location of the store and the competitors surrounding the area, and the degree of qualification the franchisee will be able to satisfy Dunkin Donut’s demands and expectations of him or her.
The franchisee will be held responsible to hire the staff, although Dunkin Donuts will happily assist them in recruiting and provide the training programs for your staff to meet the quality standards that Dunkin Donuts sets.
The franchisee is obligated to make the building plan for the construction of the building, hire a suitable architect and discuss the construction with the contractor and the franchisee only. Golden Donuts Inc., will give the guideline which the franchisee should follow with the business plan. If he or she fails to find an architect, the Golden Donuts Inc., will provide one of their own as long as it meets the standard guidelines of the company. With all this, the budget should be kept in mind by the franchisee and should have enough for the construction of the building.
Ready to Start a Dunkin’ DOnuts Franchise? Here are the Contact Details
You may contact them with the information gathered here below
Address: Reliance Corner Sheridan Streets, Mandaluyong City, Metro Manila, Philippines
Telephone no.: +63(2)9887288
Are you excited to be part of the Dunkin Donut’s family? Franchising it will surely be a way to make you learn how to handle a business as well as earning a lot of money on the side!
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