How to Start a Mr. Softy Franchise
If you’ve ever lined up for that creamy soft serve in a cone and thought, hmm, pwede kaya itong gawing negosyo?, good news, Mr. Softy Ice Cream is open for franchising. The brand has been around for more than two decades, and it continues to be a favorite treat for kids and adults alike. If you’re eyeing this business, here’s a full guide to help you out.
Behind the Mr. Softy Franchise
Mr. Softy Ice Cream started humbly in 2000 with a small 2 sqm stall in Sta. Elena market, Marikina. It was born from a simple family gathering where Victorino Perea, inspired by a soft serve machine gift from his brother-in-law in the US, decided to turn ice cream into a business. With only Php 9,000 capital and cones selling at Php 5 each, lines quickly grew. Within two years, Mr. Softy expanded to over 120 outlets. Today, it’s known for its freshly made soft serve ice cream at budget-friendly prices.
Some of their crowd favorites include classic vanilla soft serve, chocolate-dipped cones, and affordable sundae cups.
Why Mr. Softy Franchise?
Franchising Mr. Softy means you’re tapping into a brand that already has wide name recall. Filipinos love affordable desserts, and this one hits that sweet spot between budget-friendly and satisfying. The setup also works in small spaces, so you don’t need a massive location to start earning.
Requirements to Franchise Mr. Softy
Based on Mr. Softy’s official Facebook page, here are the usual requirements. Please note that these figures may not be the most updated, so always confirm directly with the brand before making any decisions.
Mr. Softy Ice Cream Franchise Details
- Franchise Package: PHP 300,000
- Franchise Fee: PHP 100,000
- Initial Inventory: PHP 30,000
- Security Deposit: PHP 50,000
Franchise Package Options
- Standard Cart/Kiosk: PHP 120,000
- Machine (Optional) , You may purchase from Mr. Softy or from other sources:
- Sea brand new machine: PHP 295,000
- Reconditioned machine: PHP 180,000
- Taylor brand new machine: PHP 265,000
Other Requirements
- Documents: Letter of Intent (LOI), completed franchise application form, and proposed site location.
- Location: A high-foot traffic area like markets, terminals, or malls is preferred.
- Manpower: At least 1–2 staff for daily operations.
How to Franchise Mr. Softy
If you’re ready to apply, here’s the step-by-step process:
- Prepare a Letter of Intent (LOI) addressed to Mr. Vinson Perea, Vice President. This should include your personal background and your proposed location.
- Submit your proposed location for site inspection and approval.
- Fill out the official franchise application form from Mr. Softy’s office.
- Await evaluation and feedback, they’ll check if your location is viable and if you’re qualified to operate.
- Sign the franchise agreement once approved, then proceed with training and setup.
You may directly reach out via +63 917 677 6389 and ••••••••••••••••••••••••••••.
Who is this Franchise Best For?
This is ideal if you:
- Already have a small, high-traffic space (like near schools, markets, or terminals).
- Want a food business that’s simple to operate.
- Prefer a brand with affordable pricing that appeals to mass consumers.
Feedback & Testimonials
Over the years, Mr. Softy has built a reputation not only with customers but also with franchisees. Some shared experiences help give a clearer picture of what to expect:
“Average payback: 15 months”
“Average daily earnings: Php 5,000 to Php 7,000”
These figures suggest a relatively quick return on investment. Results vary depending on location and management style. Customers also often praise the brand for its affordability and nostalgic taste, making it a go-to treat for both kids and adults.
Alternative Possible Franchise
If you’re still exploring other ice cream businesses, you might also consider:
- Dan Eric’s Ice Cream, another well-loved local ice cream brand with budget-friendly offerings.
- Aice Ice Cream, known for its affordable stick ice creams that quickly became popular in sari-sari stores and small kiosks.
- Selecta Ice Cream, one of the biggest ice cream brands in the country with wide product distribution.
Frequently Asked Questions (FAQs)
Here are some common questions people ask before franchising Mr. Softy:
How much is the franchise fee?
The franchise fee is around PHP 100,000, but always confirm with Mr. Softy directly as figures may change over time.
What is the total investment cost?
A full package may start at around PHP 300,000, depending on location, machine choice, and kiosk setup. Additional equipment like machines can raise the cost significantly.
What support will I get as a franchisee?
Mr. Softy provides training, equipment, and ongoing support to help you operate smoothly.
How long does it take to get approved?
The timeline depends on how quickly your proposed location is approved and documents are completed. It usually takes a few weeks to a couple of months.
Where do I submit my application?
You can start by sending your Letter of Intent and inquiries through their Facebook page or directly contacting their mobile numbers.
