Angel’s Hamburger Franchise: Is It Still Open? Alternatives?
Angel’s Burger is the Burger ng Bayan for many Filipinos, simple, sulit, and everywhere. They turned a humble burger stand into a nationwide phenomenon with their irresistible buy-1-take-1 promise. If you’re thinking of investing, the big question is: is Angel’s Burger franchising again in 2025?
The Story Behind the Flavor and the Fame
Angel’s Burger was started in 1997 by OFW couple Joseph and Vicky Mojica. What began as a small kiosk named after their daughter, Angel, nearly folded in its early years. They were down to just 13 branches and even considered selling the business to cover tuition expenses.
Then came an unexpected lifeline. A $10,000 prize from a Las Vegas raffle. Instead of walking away, they doubled down. They tweaked their burger recipe, improved staff pay, and rebranded Angel’s Burger with new signage and colors. It worked. The brand started gaining traction fast.
By 2022, Angel’s had reportedly sold over 5 billion burgers and grown to more than 1,300 kiosks nationwide. What made them stand out? It wasn’t just affordability. It was consistency, convenience, and the comforting routine of knowing you could grab a burger combo for loose change, any time of day.
Is Angel’s Burger Accepting Franchisees Again?
Here’s what we know so far: Angel’s Burger does not currently publish a formal franchising process online. No step-by-step instructions, fee breakdowns, or downloadable kits. Compared to more open brands, they remain very selective.
However, there are subtle signs that they might still be entertaining franchise inquiries:
- Their official FAQ mentions franchising.
- Their verified social pages include a franchising email address.
- Some financial institutions still classify many Angel’s stores as franchisee-operated.
- Online discussions suggest that some people have reached out via email and received replies, though inconsistently.
The short version? Angel’s is keeping things low-key. If they are accepting franchisees, it’s likely by invitation or referral, and not through a mass-market campaign.
How to Apply for an Angel’s Burger Franchise
Since there’s no published step-by-step process, this is the best way to approach it:
- Write a Letter of Intent (LOI) that briefly outlines who you are, your background, and your proposed location.
- Send it to the franchising email listed on Angel’s Burger’s official website.
- Wait for a response. Some applicants report getting additional steps or questionnaires, while others never hear back.
To protect yourself:
- Double-check that you’re using the real email listed on their official website.
- Don’t pay or commit to anything through unofficial third parties.
- When in doubt, you can cross-verify with the Philippine Franchise Association.
Alternatives if Angel’s Isn’t the Right Fit
If Angel’s is too quiet, strict, or slow to respond, you’ve got other options for your burger franchise.
Minute Burger
A well-established, buy-1-take-1 competitor with clear franchising systems. They offer orientation sessions and multi-unit models for growth-focused investors.
Frank’s N’ Burgers
Great for entry-level investors. Their capital range is often between ₱400K and ₱800K, and the vibe is very similar to Angel’s. Practical and value-driven.
Burger Machine (Dealership Model)
Not a full franchise, but easier to join via dealership setup. They’re one of the OGs of roadside burgers, with strong recall and a more flexible business model.
Brothers Burger (Premium Option)
If you want to go upmarket, Brothers Burger caters to the gourmet crowd. Capital is higher, but so are the branding and margins. Think “weekend treat,” not “daily budget fix.”
FAQ
Did Angel’s really stop franchising back in 2014?
Yes. They publicly paused franchising back then. Today, there’s no formal relaunch, but informal inquiries may still be considered.
Is there an official franchising procedure available online?
No. Angel’s Burger does not currently provide any public documentation, forms, or instructions for franchise applicants.
Are there estimates for franchise costs?
Some sources have thrown around figures like ₱300K to ₱1.2M, but none of these are confirmed by the company. Treat them as speculation, not fact.
What do people say about franchising Angel’s?
The feedback is a mix. Some people say the brand is selective or only responds to personal referrals. Others claim they received instructions after emailing an LOI. The best approach is to try, but don’t expect guaranteed success.
If you’re seriously considering it, your best first move is to visit the official Angel’s Burger website. That’s where you’ll find their most current contact info and updates, if any.
