How to Franchise Pickup Coffee in the Philippines

If you’ve been sipping Pickup Coffee’s affordable lattes and wondering, is there a Pickup Coffee Franchise? Here’s the real deal. As of now, Pickup Coffee does not offer franchising. All their stores are company-owned, so you can’t directly buy into a branch the way you would with other coffee shop brands.

But that doesn’t mean doors are closed. Pickup Coffee is growing fast (already 300+ stores nationwide by late 2024) and they do have two other ways to partner: property owner partnerships and brand collaborations. Let’s break that down.

The Story of Pickup Coffee

Pickup Coffee brewed its first cups in 2022 with a mission that was simple but powerful: bring specialty-style coffee to more Filipinos without the intimidating vibe or sky-high price tag. Instead of sticking to the usual sit-down café setup, they leaned into compact kiosks and walk-up counters—perfect for commuters, mall-goers, and young professionals always on the go.

Their menu keeps things straightforward but fun. You’ll find staples like Americano, Latte, and Mocha, but every so often they spice it up with seasonal drinks or collabs with beloved local brands. In just three years, they’ve scaled into hundreds of outlets, making them one of the fastest-growing homegrown coffee names.

Why Pickup Coffee is a Good Business Bet

Even without franchising, the brand is strong for a few reasons:

• It’s Filipino-owned, which connects with local pride.
• The pricing is very competitive compared to big-name cafés.
• They’ve shown they can scale fast, which is no joke in F&B.

If you get to partner with them, you’re essentially tying up with a brand that already has strong momentum.

Requirements

Since franchising isn’t on the table, here are the actual partnership routes:

Property Owner Partnerships

If you own or manage a property in a high-traffic area, you can propose hosting a Pickup Coffee kiosk. They’re actively looking for new locations, and this is probably the most practical way to get involved. You’ll need to provide:

• Details of your property (size, foot traffic, nearby establishments)
• Your contact info and Letter of Intent (LOI) to their team
• Supporting documents like land title or lease contract if applicable

Check their official site for partnership inquiries: pickup-coffee.com.

Brand Collaborations

Pickup Coffee has done product tie-ups with names like Auro Chocolate, Secret Fresh, and WinnieYippie. If you have a product or brand that could match their market (F&B, retail, or lifestyle), you can pitch a collab idea. These partnerships often take the form of co-branded drinks, limited-edition merch, or cross-promotions that benefit both sides. It’s a creative way to piggyback on Pickup Coffee’s loyal base while offering them something fresh.

How to Partner with Pickup Coffee

Here’s a simple guide:

1. Visit their website at pickup-coffee.com and check for updates on partnership opportunities.
2. For property owners: prepare your property info and send a Letter of Intent through their contact channels.
3. For brand collabs: create a proposal and reach out to their partnerships or marketing team.
4. Wait for evaluation—Pickup Coffee reviews proposals and only picks the ones aligned with their brand direction.

Who is this Opportunity Best For?

• Property owners who have spaces in malls, gas stations, transport hubs, or office districts.
• Brands that want exposure through a fast-growing coffee chain with a young, urban market.

If you’re an aspiring franchisee without land or a brand, this might not be the right fit yet. You can instead explore other coffee franchises that are already open.

Alternative Coffee Franchises

If coffee franchising is what you’re really after, here are some alternatives worth exploring. Each one has its own personality, investment levels, and target market, so you’ve got options depending on your budget and vibe.

• Bo’s Coffee – a proudly Filipino café with established franchising and a strong local following.
• Coffee Bean & Tea Leaf (CBTL) – international chain with franchise opportunities in the Philippines, premium but established.
• Figaro Coffee – another homegrown favorite offering full franchise packages.
• Nescafé Vending Machines – a low-barrier entry option with smaller capital, ideal for offices and small spaces.
• Don Macchiato’s – an up-and-coming brand targeting milk tea and coffee lovers with budget-friendly drinks.
• Farron Café – a local franchise that’s been around for years, known for its affordability and flexibility.
• Café Tribu – offers kiosk and café-style franchise packages, often praised for being newbie-friendly.

Frequently Asked Questions

Before we wrap up, here are some common questions people ask:

Is Pickup Coffee open for franchise?

No, all branches are company-owned at the moment. There’s no official franchise package available.

How can I partner with Pickup Coffee as a property owner?

You can reach out through their official site and send a Letter of Intent with property details. If your location matches their expansion plans, they may contact you.

What kind of brand collaborations does Pickup Coffee accept?

They’ve worked with food, beverage, and lifestyle brands. The collab usually involves special drinks, limited-edition items, or co-branded merch.

How much investment is needed to partner with Pickup Coffee?

Since franchising isn’t available, there’s no fixed franchise fee. For property owners, costs will depend on your property’s condition and the agreement you strike with them.

Will Pickup Coffee open franchising in the future?

There’s no official announcement yet. Given their rapid growth, it’s possible, but for now they remain company-owned.