How to Start a Binalot Franchise in the Philippines

With the growth of fast food franchise, its no wonder why they are loved by all Filipinos. Whether local or international, these fast food brands cater to the tastes of the Filipino people. So what do you get when your local business competes with industry giants to offer a healthier alternative compared to its heavily-processed fast food counterparts? You get Binalot! Come and see if these kind of business venture is profitable for you given your budget!

History of Binalot

Binalot is owned by President Rommel T. Juan, was established by Binalot Fiesta Foods Incorporated, created in 1996. The name of the business, “Binalot”, comes from the word that emphasizes the Filipinoy way of wrapping of local dishes in banana leaves such as adobo, beef tapa, tocino, and longganisa topped with heapings of hot rice and a side of tomato and salted egg.

The business aims to preserve the traditional method of eating of prior days of the Filipino people and encourages healthy lifestyle in a fast-paced food industry.

Binalot Franchise 2

Binalot Franchise Information

Currently, the Binalot franchise has a set of locations available for establishing a business:

  • SM Center Las Pinas
  • Soutwoods Mall
  • Shopwise Lancaster
  • Shopwise Evia Daang Hari
  • Newport, Pasay City
  • Robinson Iligan
  • Robinsons General Trias, Cavite
  • Eastwood Libis
  • Robinsons Tagum
  • Gaisano Mall, Tagum
  • Ayala Malls Legaspi, Albay
  • Cebu
  • San Lorenzo Place, Makati
  • Robinsons Place Palawan
  • Robinsons Tuguegarao
  • Robinsons Naga
  • Robinsons Cuayan Isabela

Binalot Franchise Packackes:

Binalot Fiesta FranchiseFull Store / Restaurant (required space of 95 – 150 square meters)

Franchise fee - Mega Manila: 600,000.00; Provincial & Inter Island: 700,000.00

Contract term – 6 years

Approximate total investment cost - 3.5 Million – 3.9 Million Initial / Franchise Fee Kitchen Equipment, Utensils, Cookware, POS Renovation / Construction Signage / Menu board / Murals

In line “Stall” ( required space of 25 – 95 square meters)

Franchise fee - Mega Manila: 600,000.00; Provincial & Inter Island: 700,000.00

Contract term – 6 years

Approximate total investment cost – 2.8 Million – 3.5 Million Initial / Franchise Fee Kitchen Equipment, Utensils, Cookware, POS Renovation / Construction Signage / Menu board / Mural

In line “Kiosk” ( required space of 15 – 25 square meters)

Franchise fee - Mega Manila: 600,000.00; Provincial & Inter Island: 700,000.00

Contract term – 6 years

Approximate total investment cost – 2.5 Million – 2.8 Million Initial / Franchise Fee Kitchen Equipment, Utensils, Cookware, POS Renovation / Construction Signage / Menu board

Binalot Express Package ( required space of 6 – 10 square meters)

Franchise fee - Mega Manila: 600,000.00; Provincial & Inter Island: 700,000.00

Contract term – 6 years

Approximate total investment cost – 1 Million – 1.2 Million Initial / Franchise Fee Equipment Training Marketing collateral Training and Recruitment

Binalot Franchise Inclusions

For Marketing – Opening Assistance

  • Banners & streamers
  • Leaflets
  • Giveaways
  • Opening promos
  • Food & Beverage

Personnel

  • Commissary
    • Initial Inventory
  • Operations – Opening Team
    • Supervisor – duty for 2 weeks
    • Two (2) Service Crew – duty for 2 weeks
  • Training
    • Initial Staff (maximum of 5) training fee to be shouldered by BFFI (including training)

How To Franchise Your Own Binalot Franchise:

  1. Application
    • Applicant must submit a Letter of intent with his resume and a vicinity map of the propose location, if any. Send the letter via e-mail and to the address given in the contact information at the end of this article.
    • Applicant will be contacted by the Business Development Officer (BDO), to be invited to attend a franchise orientation
    • Applicant will then submit an accomplished Franchise Qualification Form given by the BDO
  2. Assessment
    • A preliminary interview will be done, which will be succeeded by a franchise suitability test
    • Inspection of proposed location and a given list of sites available
    • Reservation fee of P 20,000 for Metro Manila and P 40,000 for provincial areas for a 30-day period, transferable to another location and deductible from the franchise fee; non-refundable.
    • Market study will be conducted to be validated by Binalot franchise
  3. Site Approval
    • BDO presents applicant the financial projections and investment estimates
  4. Contract Signing
    • Applicant will sign a Memorandum of Agreement and Franchise Agreement

Advantages of Binalot Business

  • Investment cost includes all the equipment needed
  • Franchise applicant is supported by the company throughout the process

Disadvantages of Binalot Business

  • Reservation fee that is not refundable
  • Priority is given to proposed available sites

Contact Information

Binalot Fiesta Foods, Inc.
Address: 3686 BUJ Building Sun Valley Drive, Sun Valley Subdivision, Paranaque City, Philippines 1700
Franchise contact no.: 822 6483 /0932 844 1807
Telephone no.: (632) 824 7014
Fax no.: (632) 823 1832
Email: ilovebinalot@gmail.com
Facebook: facebook.com/binalotfiesta
Twitter: @binalot




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