Top 5 Fast-Food Restaurant Franchises in the Philippines

Filipinos are always on-the-go, though there are proper diner restaurants all around, sometimes or most often, we prefer affordable and quick orders of fast-food. You see them often serve birthday parties or cheap group meals, and by observation you can tell that their service will always be in demand, especially in the Philippines, where most cannot afford luxury in expensive restaurants.

These five restaurants below have proven to be popular with the crowd, and listed are the information you need to start a franchise of your own if you are wanting to monetize on their success!

1.   Jollibee

Widely renowned as the largest fast food chain in the Philippines, it has acquired other chains such as ChowKing, Greenwich, Red Ribbon, and Mang Inasal. Through its humble beginning as an ice cream parlor, their signature Yum burger has proven to be quite popular and since then they have offered other menu items such as Jolly Spaghetti and the crowd-favorite Chicken Joy!

Requirements:

• Good community standing
• Strong leadership and people-handling
• Willingness to devote time in managing the restaurant
• Successfully completed the required training program for investors

How to Apply:

You have to download and print a Franchise application form from their website, fill out the details completely. Afterwards, prepare a proposal that contains the following documents:

• Letter of intent – exact address of proposed site, exact mailing address, contact numbers, etc.
• Vicinity Map of Proposed Site –guide for field personnel who will conduct on-site evaluation
• (Optional) Legal document certifying applicant’s ownership of the site
• Detailed resume or bio-data

Processing time takes at least 1 month. Franchise costs usually about P30M to P40M, and all other franchise details will be discussed when your application has been approved.

Contact Information:

Address:

Jollibee Foods Corporation

Franchising Services Department
8th Floor Jollibee Plaza
#10 F. Ortigas Jr. Road
Ortigas Center, Pasig City 1605

Website: www.jollibee.com.ph/Philippines

Facebook: www.facebook.com/JollibeePhilippines

Telephone no.: (632) 634-1111

2.   McDonald’s

Who hasn’t heard of McDonald’s? It’s the no. 1 fast-food chain worldwide. Their success is based on the three-legged stool philosophy which attributes the success to the collaboration of their three “legs” which is their employers, suppliers, and franchisees. Yes, being a partner would no doubt enhance your skills as a partner for serving quality fast-food to customers.

Requirements:

• Partners with significant business experience
• Successfully owned or managed multiple business units
• Have led multiple departments
• Have significant financial resources

Franchise Information

• Franchise is only sole proprietorship
• McDonald’s chooses the site
• Term is good for 10 years or the terms of the lease

3 Kinds of Franchise:

• New site or restaurant
• Existing restaurant owned and operated by McDonald’s
• Existing restaurant owned by previous franchisee who wants to give up his or her ownership
  

Franchise fee:

Assuming the land is leased, the investment ranges from P30M to P50M and covers the following:

• Architectural planning and design fees
• Building cost and other relevant site improvement
• Kitchen, air-conditioning and exhaust equipment
• Cash Registers
• Emergency Generators
• Tables and Chairs, Signages and Décor
• Other Furniture and Fixtures

For more details on how to apply, you may contact them using the information below.

Contact Information:

Address:

The Franchising Department
17th Floor, Citibank Center Bldg., 8741 Paseo de Roxas St., Makati City
8888-500 loc 5000

Website: www.mcdonalds.com.ph

Email: [email protected]

Mobile no.: 0919112553

3.   Kentucky Fried Chicken (KFC)

Where do Filipinos flock when they want some finger lickin’ good fried chicken? Arguably, most of you will say KFC and you would be right! Colonel Harland Sanders started franchising his restaurant in 1952 in the United States and by 1971 it opened its doors world-wide. The conglomerate Yum! Brands, has acquired KFC for international franchising. They are marketing the chain aggressively everywhere and so if you too are interested and a chicken lover, KFC would suit you best!

How to Apply:

Yum! Brands’ international franchising division, Yum Restaurant International (YRI) takes franchising in a different way. They match franchisee, markets, and brand on a per country basis. Currently, they only take inquiries for Taco Bell in the Philippines.

3 Step Process

• Contact and Application – Fill out a Franchise Information Request Form thru the online Franchise Information Request Application. A Regional Franchise Recruitment Manager (RFRM) will contact you and you will be asked to complete and return a comprehensive Franchisee Application.
• Evaluation – The RFRM will evaluate your background and a meeting with the YRI management team will be set. The period usually takes 8 – 12 weeks of processing.
• Approval – Market development zone and site selection process will take place. Once approved, restaurant training will begin for you and your staff.

Franchising Costs:

Minimum net worth: $1.5 million in total net worth and $750,000 in liquid assets

Royalty fee – 5% of gross revenues

Advertising fee – 5% of gross revenues

Contact Information:

Address: KFC Customer Care 7th Flr, Ramcar Center 80-82 Roces Avenue, Diliman, Quezon City

Website: www.yrigfp.com

Telephone no.:(0920)-962-3783

Facebook: www.facebook.com/kfcphilippines/

4.   Chowking

Robert Kuan’s plan with ChowKing was to make it a local Chinese –themed counterpart to the popular McDonald’s. Thus this unique concept brought her success, and was acquired in 2000 by Jollibee Food Corporation and is now enjoyed internationally as well – in the United States, Middle East, and Indonesia.

Franchise Information:

Franchise fee – P1M (exclusive of VAT)

Investment fee – P13 M P15 M for leased site, although the amount depends on the size of store and covers construction, kitchen facilities, furniture and fixtures and signage.

Return of Investment: 3 to 4 years

Store – 250 to 300 square meters.

Contract – Good for 10 years (renewable)

Royalty fee – 6% of gross sales

Marketing fee –  4% of gross sales.

Requirements for Application:

• Letter of Intent
• Duly accomplished application form
• Location map of the proposed site

Once acquired, you can mail them on the address listed below.

Contact Information:

Address: 33F Jollibee Plaza, f. Ortigas Avenue, Ortigas Center, Pasig City

Website: www.chowking.com

E-Mail: [email protected]

Telephone no.: (02) 687-5729 Fax no.: (02) 634-5729

5.   Greenwich Pizza

Founded by Cresida Tueres in 1971, it started as a small over-the-counter shop in Greenhills Shopping Center, San Juan City. By 2006, Jollibee Foods Corp. owned the Greenwich name and it has since then become the largest pizza chain nationwide. If you want to support our local brands, then Greenwich might catch your attention!

Franchise information:

The location must have at least 150 sqm to 180 sqm.

Term: 10 years (renewable)

Return of investment: 3-5 years

Franchise Inclusions:

• Initial set-up
• Construction cost
• Equipment and facilities
• Furniture and fixtures
• Air-conditioning system
• Signage
• Pre-opening expenses and initial inventory

Fees:

Franchise fee: P12M – P15M

Royalty fee: 10% of gross sales

Contact Information:

Email address: [email protected]

Website: www.greenwich.com.ph

Address: 29th Floor, Jollibee Plaza Building. F. Ortigas Jr. Road, Ortigas Center, Pasig City.

Telephone no.: (02) 634-1156 loc. 4623/ (02)634-1156