GoodAh!!! Franchise: Information and Franchise Details

Have you ever considered franchising for a company that has a long-time experience in the restaurant industry in the Philippines? Why not consider Goodah as they are in the business for over 30 years now, continue reading to find out more about the franchise and see if it best suits you and your investment!

History of Goodah

Goodah Franchise 1

It is is hard to find the complete history of the GoodAh, but they were established in the 80’s as a quick service restaurant, widely known for introducing the most common name in the Filipino food: Tapsilog. Yes, GoodAh!!! was the pioneer in every acronym that described the dishes that ended in “si” now commonly found in restaurants and carenderias.

GoodAh!!! became well known in the 80’s for its traditional hot meriendas like Goto, Dinuguan, Arrozcaldo and Pares, all of which keep people coming back for more.

The company did not do well over the years, however, as it was sold to Mr. Jose Antonio “Che Soler, President of Del Sol Foods Inc. However, In 2012, Vic Del Rosario, Jr. partnered with GoodAh!!! to further open more branches for the restaurant.

Goodah!!! Franchise Information

Goodah Franchise 3

Franchise fee: P 750,000
Security deposit: P 250,000 (refundable at end of 10 year term)
Total investment cost: P 3,500,000 to P 4,500,000 (depending on lot location and size)
Contract term: 10 years
Required lot size: 120 to 150 sqm minimum
Royalty fee: 4% of gross sales on the 1st year (5% on the second year, and so on.)

Goodah!!! Franchise Inclusion

Company name, trademark, and logo
Pre, grand, and post-opening assistance
Pre-opening day inventory
GoodAh operations system
Equipment and technology transfer assistance
Store site assistance
Manual of day to day restaurant operations
Procurement, hiring and training of staff and management team
Marketing (television and radio advertisements)
On-going store operation support
Store design and decorations assistance
Signage (banners and flyers)
Renovation costs
Furnitures and fixtures
Equipment

Advantages of Goodah Franchise

The company provides staff training with program of about 2 to 4 weeks
Franchisee will not be left alone to operations as they will be assisted and told what can be improved to further be efficient in system operations
Evaluation of store location is provided by company
Compared to other restaurant franchises, the contract term lasts up to 10 years

Disadvantages of Goodah Franchise

Contract term is not renewable
Return of investment is 3 years depending on the operation of the store
% of gross sales will increase every year ( 4% on the 1st year, 5% on the 2nd year, 6% on the 3rd year)

Franchising Process in Owning a Goodah Business

Goodah Franchise 3 Initial Screening

Submission of Letter of Intent
Initial Meeting and Interview
Evaluation of Franchise Applicant

Approval

Site Inspection/Approval
Awarding of Franchise Application and Location

Memorandum of Agreement Signing

Signing of Memorandum of Agreement
Initial Payment of P375,000
Discussion of Franchise Pre-operational procedures and requirements

Store Set-up Procedure

Presentation of calendar of Activities
Architectural and Construction planning
Budget Finalization *Store Construction/Renovation (30-45 days)
Recruitment and Training of Personnel
Ocular inspection during store renovation/construction
Pre- and Post-Opening Marketing Plans and Budget

Franchise Contract Signing

30 days after signing the Memorandum of Agreement, the Franchisee must remit in full, the balance in the Franchise Fee amounting to P375,000 and the Security Deposit of P250,000
Signing of the Franchise Agreement

Store Turnover

Delivery of Initial Inventory
Dry Run/Family Day
Launching/Inauguration

Store Opening

To assist with the initial operation, a support team will be deployed in the store to guide and ensure that operational procedures learned during training are followed.