How to Franchise Dunkin’ (formerly Dunkin Donuts)
If you grew up in the Philippines, chances are you’ve carried home a Dunkin’ orange box as a pasalubong for family or friends. The tagline “Pasalubong ng Bayan” isn’t just marketing—it’s an emotional hook that’s deeply Filipino. From bus terminals to malls, Dunkin’ has cemented itself as a comfort food brand that fits perfectly into our culture of sharing.
Globally, Dunkin’ rebranded to just “Dunkin’” in 2019, signaling a broader focus on beverages. But in the Philippines, donuts remain the star of the show. Whether it’s the classic Bavarian, a Choco Butternut, or an entire pasalubong bundle, the appeal hasn’t faded. Managed locally by Golden Donuts Inc. (GDI), Dunkin’ has grown to over 800 stores nationwide, proving its staying power in a highly competitive food market.
Franchising Dunkin’ Today: What You Need to Know
Who You’ll Be Dealing With
Franchising for Dunkin’ in the Philippines is managed exclusively by Golden Donuts Inc. Their office in Mandaluyong handles all franchise applications, training, and operational guidance. This centralization ensures consistency across the country’s network.
The Franchise Models
If you’re interested, Dunkin’ Philippines traditionally offers three main models:
- Chainstore Model – Think of this as a small-format take-out booth, often seen in convenience stores, school canteens, or bus stations. It’s a low-footprint entry point.
- Dealership Model – A larger take-out counter or kiosk model. While older sources pegged entry at ₱200,000, this figure is outdated. Actual investments will likely be much higher today, especially when factoring in construction and operating expenses.
- Area Franchising – For serious entrepreneurs or companies. This option allows you to build a production center and operate multiple outlets in a chosen area.
What Dunkin’ Provides
- Training: Covering production, store operations, and local store marketing.
- Quality Assurance: Regular audits and support to maintain product standards.
- Location Assistance: Guidance in finding high-traffic, profitable sites.
- Marketing Support: National campaigns and promos that reinforce the “pasalubong” positioning.
- Consultant Guidance: Ongoing check-ins to troubleshoot problems and offer performance advice.
What’s On You as a Franchisee
- Hiring and managing staff.
- Overseeing store construction (with Dunkin’s design guidelines).
- Handling day-to-day store operations.
- Ensuring compliance with franchise requirements.
Costs, Returns, and Location Factors
Here’s the tricky part: Dunkin’ Philippines doesn’t publish franchise fees online. That means you’ll need to directly apply to get updated figures. Still, here’s what you should expect:
- Capital Requirements: Outdated figures (₱200k for kiosks) are floating around online, but real costs today are higher. For a proper dealership or inline store, anticipate at least several million pesos when factoring construction, equipment, franchise fees, deposits, and working capital.
- Hidden Costs: Think fit-out requirements, landlord-mandated contractors, mall percentage fees, commissary logistics, permits, and staff training.
- Payback Period: Heavily depends on location. A small kiosk near a transport hub might break even in 2–3 years. A full inline store in a premium mall may take longer but generate higher daily revenues.
- Location Matters: High-traffic, high-density areas such as LRT/MRT stations, campuses, malls, and barangay centers are where Dunkin’ thrives. As the saying goes: swerte sa location, swerte sa benta.
How Dunkin’ Drives Demand Locally
Part of Dunkin’s success comes from tailoring its strategy to the Filipino market:
- Product Mix: Bavarian is the bestseller, followed by pasalubong-friendly bundles like Choco Butternut and Honey Dipped.
- Promos: PayDay Treats and pasalubong packs make donuts not just a snack, but an affordable family treat.
- Formats: From bus station kiosks to mall inline stores and even drive-thrus, Dunkin’ adapts to where the customers are.
- Marketing: The brand has leaned on emotional advertising, catchy jingles, and the enduring “Pasalubong ng Bayan” tagline to stay relevant across generations.
Commonly-Mentioned Alternatives
Dunkin’ isn’t your only donut franchise game in town. Here are other players if you’re exploring options:
- Investment: Around ₱30 million.
- Local Partner: Max’s Group Inc.
- Best Fit: Premium malls and lifestyle hubs.
- Pros: Strong brand appeal, premium positioning.
- Cons: Very high capital requirement.
- Investment Range: ₱800k to ₱4M depending on format (kiosk, cart, dine-in).
- Best Fit: Transport hubs, mid-range malls, provincial centers.
- Pros: Long history in the Philippines, flexible formats.
- Cons: Fierce competition, less “premium” image.
Happy Haus Donuts (Homegrown, Cheaper)
- Investment: Starts at around ₱50,000 for basic packages.
- Best Fit: Community spaces, sari-sari store add-ons, schools.
- Pros: Affordable entry, proudly Filipino brand.
- Cons: Lower brand equity than Dunkin’ or Krispy Kreme; margins depend on volume.
- Investment: Currently not franchising in the Philippines anymore.
- Note: Operates here but through a different model. Good to know so you don’t waste time applying.
Quick Comparison Table
| Brand | Investment Range | Footprint Options | Target Market | Pros | Cons |
|---|
| Dunkin’ (PH) | Inquire via GDI | Booth, kiosk, area dev | Mass market, pasalubong buyers | Strong brand, national ads | Fees not public, competition |
| Krispy Kreme | ~₱30M | Inline, flagship store | Premium mall-goers | Global appeal, premium image | High capital requirement |
| Mister Donut | ₱800k–₱4M | Cart, kiosk, dine-in | Commuters, budget-conscious | Flexible formats, legacy brand | Competition, mid-tier image |
| Happy Haus Donuts | ₱50k+ | Micro-outlets | Barangays, schools, low-income | Affordable, homegrown pride | Limited brand recognition |
How to Choose: A Simple Decision Path
Picking a franchise isn’t just about which brand you like. Here’s a sanity checklist:
- Budget Reality Check – Can you comfortably cover fees plus 12 months of operating expenses?
- Location Fit – Does the brand match the traffic and demographics of your chosen area?
- Supply Chain – Ask how commissaries, deliveries, and quality controls work.
- ROI Scenarios – Test pessimistic and optimistic sales figures. Can you still survive the slow months?
- Red Flags – Be cautious of third-party “franchise brokers” quoting outdated numbers. Always go directly to the official franchisor.
Getting Started with Dunkin’
If you’re serious about joining Dunkin’s family, here’s how to get the ball rolling:
Requirements
- Letter of Intent
- Proposed Location Details: Address, vicinity map, photos.
- Contact Information: Mobile, email, address.
Where to Apply
- Franchise Page: Dunkin’ PH Franchise Page
- Address: Golden Donuts Inc., Reliance corner Sheridan, Mandaluyong City, Metro Manila
- Telephone: +63 (2) 988 7288
Pro Tip
When you reach out, ask specifically for:
- Updated franchise fees by model (chainstore, dealership, area).
- Inclusions (equipment, deposits, support).
- Ongoing royalty and marketing fees.
This will give you a clear view of total costs and help you compare fairly against alternatives.
PLS GIVE SOME DETAILS FOR SMALL STORE FRANCHISE IN BULACAN AREA
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Kaso meron na po sa Candon City Ilocos sur where i live. Pwede po kaya sa Naravacan or Sta Maria Ilocos Sur? Or any recommendation with in Ilocos Sur po?
KIND REGARDS,
SHIELA QUITORIANO
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Thank you
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Location Bagtas Tanza Cavite
I’m interested on franchising DD. Please give me a call anytime or email me.
I would like to franchise. anybody can assist me and call me?
I am interested in franchising a small branch near Cacutud Elementary School in Angeles City Pampanga.
may i know details on how to franchise
Good Day! I am interested to Franchise Dunkin Donuts dealership model or chainstore model here in Cotabato City,the 200k can start a business na po ba? Please send me the details and contact me, Here is my
email : ••••••••••••••••••••••
Your reply much appreciated.
Thank you
Good Day! I am interested to Franchise Dunkin Donuts dealership model or chainstore model here in Cotabato City,the 200k can start a business na po ba? Please send me the details and contact me, Here is my
email : ••••••••••••••••••••••
Your reply much appreciated.
Thank you
Good Day!
Please send me details I am interested to Franchise Dunkin Donuts dealership model or Kiosk here in Cotabato City, I try to call your number but the line is not available,your reply is very much appreciated.please
Contact me with my email
••••••••••••••••••••••
Thank you
Greetings
Pwede po ba kaming mag franchise dito sa catarman, Northern Samar?
April 10, 2022
Sir/Maam:
Greetings from Catarman, Northern Samar.
I am Fortunato M. Lagarde of Barangay Santol, Catarman, Northern Samar. We have a ready space as we have just constructed a building intended for business and we are contemplating of franchising your well loved product, the “pasalubong ng bayan”, Dunkin Donuts. Our place is at the town proper and located at the business center of the municipality. Just a block away from the Goldilocks Store, 578 Emporium among other business shops nearby.
Papano po ba ang process ng pag franchise and how much ang magagastos namin, or what will be our obligations?
Maraming Salamat po and hope to hear from you soon.
Truly yours,
FORTUNATO M. LAGARDE
Hi! I’m interested of franchising dunkin donuts. I have my email address,
I would like to franchise a small store. can someone help me and call me out.
Hello Good day, i am interested to franchise dunkin donut here in apalit Pampanga,pls.give me the details,thanks you
Hi, how to franchise Dunkin’ donut in new corella Tagum city.
Hello Ma’am/Sir!
I am interested to Franchise Dunkin Donuts dealership model or chainstore model here in Lebak, Sultan Kudarat. Please send me the details and contact me.
Here is my
email : ••••••••••••••••••••
Your reply is much appreciated.
Thank you!
I’m interested in the franchise of DD in Boac ,Marinduque. I want to know what comes with the 200,000 pesos investment?
I’m interested in the franchise of DD in Boac ,Marinduque. I want to know what comes with the 200,000 pesos investment? please contact at my email address
Hi I’m interested to be part of your business…
Good day, im interested in franchising DD, i cant contact the above contact number, here is my number you and email add, pls email me details or call 09774240681 thank you
I’m interested to franchise in Robinson mall, Laguna. Please send me the details.
1. Chainstore Model – take-out booth applicable for convenience stores or school canteens
Hi. I am interested to franchise DD and would like to know more information. Looking forward to your immediate response. Thanks.
I’m interested with this business, please provide me more information. Thank you!
hi i’m interested for chainstore and or dealership(kiosk) franchising. please send me details
thanks
Please email me im interested in franchising the dunkin donut
PLEASE SEND DETAILS INTERESTED TO FRANCHISE.
THANKS
Hi. Im intrested in having a Franchise of Your Dunkin Donuts here at West Zamora Pandacan.
Please tell me how to.
I’m interested in your Dunkin Donuts Franchise.
Let me know the process
Thank you
Good afternoon po, this is my second mail to your website, my family is interested in having a franchise with Dunkin Donuts. We are planning to rent a space here in our place in Dagami Leyte right in the middle of the town’s business center.Please send us the details on how to have a franchise with Dunkin Donuts, thank you.
Im interested to franchise for Calbayog City
Hi Im interested to franchise dunkin donut chainstore , just want to know how much is the capital needed and the requirements kindly message or call me 09104714548 email add. •••••••••••••••••••••••••••••• for the details really appreciate your favorable response
I’m interested to franchise dunkin donuts
How to have a dunkin donut franchise
How much is the capital for dunkin donut franchising
interested maam/sir how much is the cost for the franchise fee and for the store.give me cost all in all expenses…kindly email me at •••••••••••••••••••••…thanks
I’m interested to franchise, please contact me
I am interested in Dunkin Donuts Franchise
Hello Ma’am/Sir!
I am interested to Franchise Dunkin Donuts dealership model or chainstore model here in Rosario Batangas. Please send me the details and contact me.
Here is my
email : ••••••••••••••••••••••••••
Your reply is much appreciated.
Thank you!
Hi. I am interested to franchise DD and would like to know more information. Looking forward to your immediate response. Thanks.
I’m interested to franchise dunkin donuts
Here in cuyapo nueva ecija.it’ll just be on a take out basis.can u assist me
Hi I’m interested in franchising Dunkin Donuts here in Ipil Zamboanga Sibugay. Can you please tell me more? Thanks!
Hi I’m interested in applying for Franchise. How can I avail ? Place is Camiling, Tarlac
I am interestedin Dunkid Donuts Franchise
I’m interested, please contact me. Thank you
Interested in franchising dunkin donuts.
Hi would like franchise here in katipunan qc.
Please contact me 09176582569
Hi,
I’m interested to Franchise pls inform the procedures.
Thank you.
How much capital needed for a chainstore model?
I want to franchise Dunkin Donut Can i have your globe mobile no. So i can call you now. Please reply. I am a solo parent And I want to put up a business hope you can help me to franchise dunkin donut immediately. Hoping for your feedback today.
Hello! I am interested to apply for a franchise that starts at P200,000. Contact me here’s my contact number 09312038299 or send me a message on my email ••••••••••••••••••••••••••••••. Thank you and God bless!
If you’re residing from Zamboanga Peninsula and wants to Franchise DD I would suggest that you should consider Ipil as the best place to put up a branch. No competitor and fastest ROI. If you are now decided to start and looking for some area to put the branch feel free to contact me +639617252608 I have different location to offer for.
Hello , The domain name bakery.ph is available to purchase online .
We have a commercial space ready for occupancy
and we are considering dunkin donuts as our future venture. Can we have an idea as to what is the range of capital that we must prepare for the franchise investment.
Hello Ma’am/ Sir,
Good day! Iam interested in franchising with your product. Can you discuss with me the details I need to know? Hoping to hear from you soon. Thank you and God bless..
Hi, I’m interested in franchising Dunkin Donut, please send some details.
Hi, please change my email and send to ••••••••••••••••••••••••••
Hi how to franchise dunkin donut ? I’m planning to franchise here in cainta rizal
Hello po, I’m interested to franchise Dunkin Donuts,
Pls contact me,
09193805276
Thank you po
Hi im juliet im interested to franchise dunkin donuts..please contact me 09279308869.
Thank you
I am interested but I want to know the total cost.I have the place.Does the 200k inclusive ? Meaning for the opening all the items , necessary equipments coffee and donuts included already?Pls give me more info and details.iam located in banilad bavong negros oriental.
Please send me the details for franchising. Thanks
Good day. I am interested to franchise Dunkin donuts. My location is in Amadeo Cavite.
Please send me the details on how to franchise. Thank you
Hi,I’m interested to franchise dunkin donut here in Maceda, Sampaloc Manila City area
How much cost does Franchise of Dunkin donuts will be?
Hi Sir/ma’am,
I am interested to be one of Dunkin Donuts franchisee. I have a place in Lagro, Quezon City. This is a school supply store but I want to change or replace it to a retail snacks like DD. I will send you the location information. you may reach me at 091990195670. Please send further info to my email po. salamat
Hi Sir/ma’am,
I am interested to be one of Dunkin Donuts franchisee. I have a place in Lagro, Quezon City. This is a school supply store but I want to change or replace it to a retail snacks like DD. I will send you the location information. you may reach me at 091990195670.
Hi I am based here in US but I have a property in Philippines .I am interested in Dealership Model Franchise Can you send me information.
Im interested to apply for francise
Hi mam sir could you pls send us a detail on how to avail a franchise of dunkin donuts
interested for the franchise. kindly send some details. thank you
Im Interested to franchise, I need details, Thanks
Hi,
May I request for detailed information about the franchise. I am very interested to avail the franchise
Thank you
Hi, Good day, I am interested to franchise Dunkin donut here in Guido st. Angono Rizal, or Golden Faith Academy in Taytay. just a booth package. How much t will cost?. Thank you and God bless
Hi! Im interested to franchise DD dealership model. My location is Ipil, Zamboanga Sibugay. Thank you
Hi! Just wanted to know if you have franchise abroad like. HK, Macau or Taiwan?
Good day. We have lot for lease in Cavite City near Sangley airport, 600sqm, if you want to expand but interestes to a franchise as well. Please send details. Many thanks
Im Interested of po. Please send me a message
I’M interested, please give me the details.
thanks
Hello! I am interested to franchise either chainstore or dealership model, at my location, Bogo City, Cebu
Hello, I am interested to franchise either chainstore or dealership model or even area franchising at my location, Bogo City, Cebu. Please tell me how and waht to do?
I’m interested to franchise Dunkin donuts (dealership). How to avail po? And how much? Thank you.
Good pm. I’m interested to start a franchise business. We are in Naawan, Misamis Oriental in between Cagayan de Oro City & Iligan City. My contact # is 09176322048 & my email is ••••••••••••••••••••.
Can you send us more details?
Good evening, im interested to franchise dunkin donuts. How to avail chainstore? How much starting? My location at southville 3 poblacion muntinlupa city.
Thanks.
Hi, Good evening, im interested to franchise dunkin donuts. How to avail chainstore? How much starting? My location at southville 3 poblacion muntinlupa city.
Thanks.
i am interest to franchise dunkin donut card
Hi I’m interested to apply for Franchise 200k . Can You send me the details to my Email
Hi I’m interested to franchise. How can I apply? Can you give me contact number or just email me to •••••••••••••••••••••. thank you.
Hi. Im interested in having a Franchise of Your Dunkin Donuts here at tagkawayan Quezon provice.
Please tell me how to franchise and the inclusion.
Hello!!We are interested to Franchise. appreciate if you can send us details to: ••••••••••••••••
Thank you very much
i’m interested franchise here in Bogo city
Hi I’m interested to franchise dunkin donut
Hi I’m interested to franchise dunkin donut for 200K thanks
Hi I am terested to frnchise with amall dine in and Drive thru
kindly send me quotation for franchising DD
Im interested with mall dine in.kindly send me the details to my email account.Thank you!
Interested to franchise Dunkin donut please send me details.thank you
Hi. I’m interested, can you give me the amount of franchise? Thank you.
Hi interested po kami sa chainstore. Mindanao area po. Zamboanga del norte. Yung 200k ba kasali na ang initial Product? Pls send us more info. Thank u
please send details
Area: IBA ZAMBALES
Thank you
Hi im interested to franchise dealership model of DD here in La Forteza subd, Camarin North Caloocan.Send me details pls.
•••••••••••••••••••••••
0917 8149652
Hm Dunkin donuts franchise and package?
Im interesred to franchise ballesteros cagayan region 2
I’m interested
Can i know the details please. Im interested
hi…just would like to ask how much is needed to franchise a DD..Not just d franchise fee but all in all to be operational already…tnx..
Hi I’m Jaynie, I’m interested to franchise Dunkin Dinuts.
Im interested in Franchasing Dunkin Donuts
Hi good day do you conduct franchise orientation, I am interested to franchise. Davao City is my target location.
Hi, I’m interested to apply for Dunkin Donut franchise with target location in Consolacion or Liloan, Cebu. Is it feasible and can you help me identify a site?
Hi I am interested to be one oof your franchisees. Can you help me how? Please send me the details and the contact person to discuss with.
im interested po,please send me details po,kahit kiosk po sna.quirino province po if pwede
Details please…thank you
From Bauan, Batangas
Hi Im inetrested in Malabon Bayan
Hi Im intrested in Malabon Bayan
Hi i am interested to apply Dunkin Donut franchise here in Antique. Anyone can assist me? Thank you…
Hi I’m interested to franchise Dunkin donut here in Alangalang Leyte anyone can assist me? Thank you very much.
Please check 1217 Flexihome Rosario pasig .. it’s if ideal for Dunkin donut store ?
How much franchise and possible renovation cost ?
We own the property
Hi! I’m interested to apply a franchise in Apalit, Pampanga area.
Hi, I’m interested to apply for Dunkin Donut franchise with target location in Calinog, Iloilo. How much is the total cost?
Im interested for dealership of Dunkin can you send me details or information.Thank yoy
Plz let me know how to Franchise Dunkin donuts I’m very interested for Franchising a Dunkin donuts here in manila target locations SM super mall
How to franchise kiosk type Dunkin Donuts in Ormic City,Leyte, Philippines?
How to franchise dunkin in chain store type model? Can this be combined with Fab Cafe? Thanks
Good day!Im from Lanao del Norte and I am very interested to franchise Dunkin doughnut.Preferably location Gaisano Mall.Please send me the details through my email.Thank you
I!m interest to franchise DD
I am interested to franchise DD (chain store only) takeout boot. This is my contact number 09228010354
Have a good day. I am interested franchising Dunkin Donut at Lucban, Quezon. Please send details.
Thanks