While we are no stranger to the hot and humid climate of our beloved Philippines, the coming of summer means that the heat will ramp up to 11 and people are going to look for ways to combat the hot weather and what people commonly do is drink a cold beverage! However, with summer comes the goals of people sculpting their “beach bods”, and that means watching what you eat. Luckily, a certain business comes to mind with consideration of what people want: a cold and refreshing fruit shake that offers thirst-quenching and worry-free healthy alternative to sugary drinks!
Background History of Fruitas Group of Companies
The Fruitas Group of Companies was formerly known as “Lush Group of Companies”, and the franchise was owned by Lester Yu, who is also founder of the company . The business offered to be the answer to the people’s request of a healthy option while being able to enjoy a refreshing beverage.
Fruitas was established on February 1, 2002 at SM Manila and was previously named “Fruitas Fresh From Babot’s Farm”. While not particularly groundbreaking and no goal of growing to what is now, Lester found an unexpected hit in a stall that only offers a single type of drink which are fruit shakes. Currently, it has expanded more than what was previously predicted and now has more than 700 fruit shake stalls throughout the country.
Not wanting to fall into depending unto the success of the Fruitas franchise, the company ventured into other innovative businesses as well, some in relation to previous success (fruits), but most are brand new ideas. The established businesses they have found success in are 7107 Halo Islands, Buko ni Fruitas, Juice Avenue, Black Pearl, TheMangoFarm, Fruitas Ice Candy, Yes Yo!, Tea-rex, Friends Fries, Buko Loco, and House of Desserts, De Original Jamaican Pattie, Juice Bar.
The Fruitas Group of Company aims to be a customer-first business with satisfactory service, with customer concerns handled quickly, and open communication between their franchisees, suppliers and staff.
Fruitas Franchise Information
Franchise fee: about P 300,000 to P 1,500,00
Contract term: 1 year (renewable)
Return of investment: about 18 months depending on the location and promotion of your store
Standard cart required space: 3 to 4 sqm minimum
Counter required space: maximum of 6 sqm
2 sets of staff uniform (6 polo shirts, 4 aprons, 2 visors, 2 hairnets)