How to Franchise Baliwag Lechon Manok? Franchise Fees, Information, Alternatives
Filipinos don’t just eat; they celebrate food. Walk through any barangay fiesta and you’ll see it, tables loaded with rice, pancit, lumpia, and the star of the show: lechon manok. Whether it’s for Sunday lunch, birthdays, or a barkada’s pulutan session, roasted chicken is practically a national pastime. And when you talk about lechon manok, Baliwag is a name that always comes up.
So if you’re considering franchising this household brand, here’s everything you need to know, plus a few alternatives if you’re still weighing your options.
Baliwag Lechon Manok Franchise: From Php 5,000 to a Household Brand
Baliwag’s story started with a couple who scraped together Php 10,000 (half savings, half utang from parents) to open a small kiosk in Quezon City. A relative contributed the now-famous recipe, and the rest is history. Today, Baliwag has become a go-to name for affordable chicken and lutong-bahay meals like sisig, sinigang, kare-kare, dinuguan, and even their cheekily branded Chikititas fried chicken.
Customer feedback paints Baliwag as a “sulit” choice: tasty roasted chicken, affordable ulam bundles, and the kind of food that feels like home. The downside? Some branches get reviews about service inconsistency. This is pretty normal when a brand grows fast.
Franchise Types and Requirements for a Baliwag Manok Franchise
Baliwag typically offers several store formats to match different locations and budgets:
- Cart Type: 4–6 sqm
- Kiosk (Take-out): 20–40 sqm
- Kiosk (Dine-in): 50–80 sqm
- Dine-in Store: 90–200 sqm
- Food Court Outlet: 25–35 sqm
Each comes with its own fit-out, equipment, and staffing needs. Think of the cart as your neighborhood grab-and-go. The dine-in model fits better in malls or high-footfall areas.
How Much Does a Baliwag Lechon Manok Franchise Cost?
Historically, Baliwag’s investment ranges from ₱250,000 to ₱750,000, depending on the format. On top of the build-out, expect these recurring fees:
- Royalty / Service Fee: 5% of gross sales (less VAT)
- Marketing Support Fund: 2% of gross sales (less VAT)
- Local Branch Marketing Fund: 1% of gross sales (less VAT)
Packages usually include improvements, signage, equipment, initial inventory, uniforms, and training. But here’s the catch: these numbers are based on past disclosures. Confirm updated fees and inclusions directly with Baliwag before you commit.
How to Apply
Interested? Here’s your first step:
- Email: •••••••••••••••••••••••••••••••• / ••••••••••••••••••••••••••••••
- Phone: (02) 8654-2929, (02) 8654-9001 to 03
- Address: Head Office, #1 Mercedez Avenue, Pasig City
They usually invite potential partners to an information seminar before you sign anything. That’s your chance to ask tough questions: Is the franchise term renewable? How much working capital do you need beyond the setup fee? How strong is the supply chain in your city?
What Customers Actually Say
Scanning through reviews, here’s what stands out:
- Strengths: Consistent flavor, affordable group meals, reliable go-to for parties
- Pain points: Occasional service lapses, some branches stricter with serving size
A friend once told me his family always grabs Baliwag takeout after Sunday mass. “Hindi na kailangan ng sauce, sakto na,” he said. But another barkada complained their local branch was a bit slow when it got crowded. In short, brand trust is there, but execution depends on the franchisee.
Alternatives to Baliwag Manok Franchise
Not sure Baliwag is the right fit? Here are other big names in the roasted chicken space:
Andok’s Litson Manok
The OG competitor, Andok’s is everywhere, from highway stops to sari-sari store clusters. Their investment is higher than Baliwag’s, but they carry the weight of brand recognition nationwide. Customers love the classic taste and ubiquity, though reviews mention occasional hit-or-miss service depending on the branch.
Manang’s Chicken
Best known for its double-fried chicken with sweet soy-garlic glaze, Manang’s had a big run in malls. Their franchise costs have historically been in the millions, making them a more premium bet. The catch: their current expansion footprint is smaller, so confirm with the brand before moving forward.
Chooks-to-Go
Known for the slogan “masarap kahit walang sauce,” Chooks-to-Go is a giant with over 1,800 take-out outlets and is now exploring dine-in formats. Unlike Baliwag or Andok’s, Chooks-to-Go has mostly been company-owned, but they do offer reseller or partnership programs if you want in on the brand without a full franchise.
World Chicken
A bit different from the litson manok model, World Chicken is popular for its customizable chicken-and-rice meals in malls. If you want something closer to a fast-casual setup than a street-corner kiosk, this one’s worth exploring. Always check for the latest franchise terms.
Ang Lechon Manok ni Sr. Pedro
Another household name in the Philippines, Sr. Pedro has built strong brand loyalty, especially in the Visayas and Mindanao regions. Their roasted chicken is praised for being flavorful and juicy. While not as aggressive in franchising as some competitors, they remain a trusted name with a loyal following. If you’re considering them, check directly with the company for current franchise availability and requirements.
Should You Franchise Baliwag?
If you’re looking for an affordable entry point into the chicken franchise space, Baliwag is a solid choice. The brand equity is strong, the product is loved, and the starting investment is lower than some competitors. The trade-off? You’ll need to be hands-on with operations to maintain consistency. Kahit gaano kasarap ang recipe, poor service can kill repeat business.
Pro tip: Visit multiple branches before deciding. Watch how staff handle peak hours, check food quality, and even chat with customers if you can. That’s your real-world market research.
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Thank you
Renato N Molina
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May i know how to apply said franchise
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Tnx
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Hi,
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Thank you and hope to receive your positive reply.
Good day po,
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josephinebfeliciano2830@gmailcom
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Cart Type – 4 – 6 square meters
Kiosk Take-out – 20 – 40 square meters
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PS. My phone number is 09171880285
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Thank you & more power to you.
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ung kiosk lang po
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Details for Franchising a baliwag
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Magka ano pranchise molino bacoor 4 cavite
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Ask ko lng po kung paano mag apply?
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please interested po ako
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pm nio po ako salamat po🙏🏻
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How po
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How to franchise baliwag lechon manok?
how to avail franchine baliwag