How to Franchise Don Macchiatos in the Philippines

If there’s one thing Filipinos can’t say no to, it’s milk tea and coffee. Don Macchiatos quickly spotted that craving and turned it into a brand that blends affordability with trendy flavors. And now, for those who want to ride the coffee-and-milk-tea wave, franchising Don Macchiatos might be the right move. Let’s break it down, step by step.

Background of the Brand

Don Macchiatos started as a humble player in the milk tea and coffee scene but has rapidly grown into a recognizable name across the Philippines. Known for its wide menu of macchiatos, milk teas, and coffee-based drinks, it has become a go-to tambayan spot for students and young professionals.

Some of their bestsellers include:

• Iced Caramel Macchiato
• Classic Wintermelon Milk Tea
• Chocolate Cream Series

The brand prides itself on delivering good drinks at wallet-friendly prices, making it a hit in urban areas and even small towns.

Why Franchise Don Macchiatos?

Simple answer: Filipinos love drinks na malamig at matamis. The demand for milk tea and coffee continues to rise, especially with Gen Z and millennials always looking for affordable daily caffeine and sugar fixes. Don Macchiatos offers a franchise model that taps into this demand while being relatively budget-friendly compared to big coffee chains.

Franchise Requirements

To get started, here are the usual requirements and costs (note: figures vary depending on package, so always confirm with the official team):

• Franchise Fee: Ranges around ₱149,000 to ₱250,000 (depending on store type)
• Total Investment: Typically ₱500,000 up to ₱1 million+ (covers equipment, supplies, and store build-out)
• Other Fees: Royalties and marketing fees may apply, check directly with Don Macchiatos
• Documents: Valid IDs, business registration, Letter of Intent, and location proposal
• Manpower: At least 2–4 staff for kiosk setups, more for larger café-style branches
• Location: High foot traffic areas like malls, schools, terminals, or busy street corners

They sometimes run promo packages for new franchisees, so keeping an eye on their Facebook page is a good idea.

How to Franchise Don Macchiatos

The application process is straightforward. Here’s the general flow:

1. Submit a Letter of Intent (LOI) along with your proposed location.
2. Fill out their franchise application form (usually provided by their franchising team).
3. Wait for the evaluation and approval of your location and background.
4. Attend a franchise orientation meeting where details of investment, design, and training are discussed.
5. Sign the Franchise Agreement once everything is approved.
6. Pay the necessary fees and proceed with store construction.
7. Undergo training for you and your staff (covering operations, customer service, and product knowledge).
8. Officially open your Don Macchiatos store with their support team guiding the launch.

Who is this Franchise Best For?

This franchise works best for:

• Young entrepreneurs looking for a first-time business
• OFWs who want a manageable negosyo for passive income
• Couples or families looking for a food-and-beverage sideline
• Anyone who loves milk tea and coffee and knows how to market to students and office workers

Alternative Possible Franchise

If Don Macchiatos isn’t quite the fit, here are some alternatives you can explore:

• Chatime (well-known but higher investment)
• Serenitea (premium crowd)
• Macao Imperial Tea (trendy and popular with Gen Z)
• Local coffee carts and kiosks (lower cost entry)

Frequently Asked Questions (FAQs)

Before we wrap this up, here are some common questions people ask about Don Macchiatos franchising:

How much is the franchise fee?

It usually starts around ₱149,000 but can go higher depending on the franchise package and store size.

What’s the total investment needed?

Expect ₱500,000 to ₱1 million+ including equipment, build-out, and initial supplies. Always confirm with the official franchising team since promos sometimes change the cost.

What are the franchise requirements?

A Letter of Intent, business documents, proof of financial capacity, and a good location proposal are basic must-haves.

How long before I can start operating?

From approval to opening, it may take 1–3 months, depending on location readiness and store construction.

Do they provide training and support?

Yes, Don Macchiatos provides staff training, marketing support, and operational guidance to ensure your store runs smoothly.

Visit their official Facebook page

Don Macchiatos franchise page.