Burger Machine Franchise: Is it possible?
For years, people have been searching about a Burger Machine franchise, curious how to own one of those familiar roadside kiosks. Here’s the catch though: Burger Machine doesn’t actually offer franchising. Instead, they operate through a dealership program that lets you partner with them in a different way.
If you’ve ever gone on a late-night food run with friends, chances are you’ve ended up at a Burger Machine stall. It’s the go-to spot for many Filipinos during road trips, after parties, or just those random midnight cravings.
Their 24/7 burger kiosks are a staple on busy streets, gas stations, and terminals, making them one of the most recognized local food brands. And if you’re the type who loves the idea of serving affordable comfort food while running a non-stop business, then this dealership model might be a good fit for you.
Background of the Burger Machine Brand
Burger Machine started in 1981 and quickly became known for its small roadside kiosks serving affordable burgers around the clock. It’s run by Burger Machine Holdings Corporation, a part of Gilmore Food Corporation.
Their menu is simple but well-loved, with items like the Burger Machine Double Burger, the classic Cheeseburger, and their signature Buy 1 Take 1 offers. Because of its accessibility and affordability, Burger Machine gained the nickname “the burger that never sleeps.”
Why Consider a Burger Machine Dealership
Getting into business with a brand like Burger Machine has some unique advantages. For one, it’s already a household name across the Philippines. You don’t have to spend a fortune building awareness because people already know it. Plus, their focus on affordability fits right into the Filipino market, lalo na sa masa.
Another plus is the dealership model itself. Unlike a franchise where fees and strict rules can be heavy, a dealership may give you a little more flexibility in management while still enjoying the brand recognition.
Requirements for a Burger Machine Dealership
Burger Machine franchise does not exist. It is a dealership, and a dealership isn’t the same as a typical franchise. Based on their official posts and announcements, here’s what you’ll need to know:
- You must be ready to operate a 24/7 outlet. No shortcuts here, since it’s part of their core identity.
- Applicants must have 2–3 active sub-dealers who will help run and maintain the store. These sub-dealers basically share in the operation, making sure the outlet runs non-stop.
- They accept a wide range of applicants, from high school graduates to vocational graduates, so the opportunity is quite open.
- You’ll also need to prepare the usual business documents like government IDs, proof of address, and possibly business permits once approved.
What’s not public: the actual dealership fee, startup capital, and inventory requirements. These are details you’ll have to ask directly from Burger Machine Holdings or through their official dealership contacts via their Facebook page.
(Official Source: Burger Machine North Provincial Facebook Page)
How to Apply as a Burger Machine Dealer
The process isn’t fully detailed online, but based on dealership setups in the Philippines, you can expect something like this:
- Submit an inquiry through their official Facebook page or dealership post. This is the first touchpoint where you’ll express your interest.
- Prepare your sub-dealers. Since they require 2–3 sub-dealers upfront, you need to have them ready before your application progresses.
- Fill out the dealer application form. This may include your personal background, location proposals, and initial capital.
- Site approval and evaluation. If you have a proposed area, Burger Machine will likely check if it’s viable for a 24/7 outlet.
- Agreement signing. Once approved, you’ll sign a dealership contract that outlines responsibilities, rights, and terms.
- Training and orientation. Expect guidance on how to run the stall, maintain brand standards, and manage your sub-dealers.
- Outlet setup and opening. Once everything’s in place, your store goes live — and stays open, rain or shine, day or night.
(Official Source: Burger Machine North Provincial Facebook Page)
Who Is This Dealership Best For?
The Burger Machine dealership setup fits best if you:
- Already manage small businesses and want to expand with a well-known brand
- Have access to reliable sub-dealers or people you trust to operate under you
- Are comfortable with the 24/7 operational model
- Live in a busy area with high foot traffic
It’s especially attractive if you’re someone who prefers a lower-barrier entry into a food business compared to expensive franchises.
Alternative Franchise Options
If you like the concept of affordable, quick-service food but want a straight-up franchise model instead of a dealership, you can look into:
- Minute Burger – another popular buy-one-take-one burger stall in the Philippines
- Master Siomai – a kiosk-style food business with strong franchising support
- Siomai King – focused on value meals and food cart franchising
- Angel’s Burger – famous for its “Buy 1 Take 1” burgers and known as the burger ng bayan. Angel’s offers franchising opportunities where you can own and operate your own branch.
Frequently Asked Questions
If you’re new to dealership opportunities, you probably have a few questions in mind. Let’s cover some of the most common ones.
How much is the Burger Machine dealership fee?
The official fee isn’t publicly posted. You’ll need to contact Burger Machine directly through their official Facebook page to get updated numbers.
What’s the difference between dealership and franchise?
A franchise usually involves paying franchise fees, royalties, and following strict brand rules. A dealership, like Burger Machine’s, is often more about operating under the brand name with certain requirements (like sub-dealers and 24/7 hours), but may offer more management flexibility.
Do I get exclusive rights to an area?
There’s no official statement online confirming territorial exclusivity. This is something you need to ask before signing any dealership contract.
What support does Burger Machine provide?
Dealers can expect training, supply chain support, and branding materials. But the full details are not posted publicly, so confirm with their team during your application.
Can I apply even if I don’t have business experience?
Yes. Burger Machine accepts applicants from different educational and career backgrounds. What matters more is your commitment and readiness to manage sub-dealers and run a 24/7 operation.
