How to Apply for Selecta Ice Cream Distributorship?
In every market, there is a wide array of food products to choose from.
The food industry is one of the most successful business sectors in each country, regardless of what the current generation is. People, specifically the Filipinos, love trying out different dishes and other food products available in the market as they believe that it is better to spend more on food rather than material things.
For this reason, entrepreneurs are continuously ventures to make investments or develop their own unique food products to take advantage of their target market’s demand for new innovation. One of the booming businesses in the present is the ice cream business – which, we all know, is the country’s all-time-favorite dessert. Consumers, regardless of age, are huge fans of ice cream as it is the most common and affordable dessert that can be acquired easily due to the tough competition in the market.
A lot of organizations tried to establish their ice cream brand and introduced their own product to the market, but the consumers already have their own preferred ice cream shop and given their loyalty to – Selecta Ice Cream.
Company Background: Selecta Ice Cream
Selecta’s best-tasting ice-cream sprouted from the Arce family’s ice cream parlor in Manila dated back in the late ‘40s. Their legendary dessert was illustrious for the delectable taste, perfect rich and creamy texture, the wide array of flavors, and one-of-a-kind packaging which they were able to maintain over the years.
In 1990, an organization named RFM Corporation bought Selecta from the family who invented it to launch the Selecta Dairy Products, Inc. and create more opportunities for the ice cream.
RFM applied different methods and strategies to boost the company’s reputation and label Selecta as one of the most unbeatable competitions in the market – which they had successfully done so. They even took the company to a higher level by producing outstanding and an assortment of flavors such as Cookie Dough, Mango Grahams, Ube Macapuno, and Chocolate Almond Fudge, along with their winning taglines for each food product.
Moreover, RFM also incorporated relatable and realistic advertising campaigns that illustrate Selecta as an ice cream which is a witness to thousands of family moments. Not to mention that they used songs which the Filipinos love singing along to.
Seven year later, Selecta easily became the star player of the market in the country capital, being 60% of the country’s first choice when it comes to ice cream.
Presently, the corporation had skyrocketed ever since, through their witty advertisements and the different choices of flavors available to the market, and of course: the taste.
Is Selecta for Franchsing? Information Plus Distributorship Details
Is a Selecta Ice Crean Franchise Available?
Unfortunately, Selecta doesn’t offer franchising options. However, the corporation encourages Filipino entrepreneurs who are looking for a business opportunity to commit with the Selecta Ice Cream Stock Point Partnership.
As of the moment, application can be made only to Manila, Lower Bulacan, Lower Laguna and Cavite. Interested individuals who will invest in Selecta Ice Cream Stock Point Partnership can generate profit as much as P240,000.
Moreover, they prefer business-minded entrepreneurs who possess the following qualities:
- Entrepreneurial skills, dedication and the right attitude
- Willing to run and manager their own business personally
- Have an available space of 10-15 square meters in their location
- Resident of the area and owns the property
Advantages of Starting a Selecta Ice Cream Business
Selecta ensures that their future partners will get the most out of the partnership, along with the assurance of a smooth and gratifying transaction. Some of the advantages of making business with them are:
- Being introduced to innovative, reasonably priced, relevant, fund and exciting product lines.
- Generous operating margins guaranteed to provide a fair return of investments.
- Steadfast logistics and customer service team to ensure express, precise and well-timed replenishment of stocks.
- Individuals will be provided with unfaltering and up to date refrigeration equipment.
- Entrepreneurs will also be given world class training and informative technical supervision until the individual is ready to perform the operations by themselves.
Contact Information
The Mobiling Group, Uniliver RFM Ice Cream Inc.
Manggahan Light Industrial Park
A. Rodriguez Avenue, Bo. Manggahan
Pasig City 1611, Philippines
Hotline: (02) 646-2324 and look for Ms. Cynthia Tibayan
Email: [email protected]
Website: http://www.unilever.com.ph/our-brands/detail/Selecta/334702/
