Lechon Manok ni Sr. Pedro Franchise: Details and Alternatives

Lechon Manok ni Sr. Pedro is one of those names that instantly spark cravings. Roasted chicken, tender and smoky, wrapped in nostalgia for many Filipinos. If you’ve thought about putting up a food business, this brand often lands on the shortlist. Yes, Ang Manok ni Sr. Pedro franchise could be your way into the food industry. But when it comes to franchising them, things aren’t super straightforward.

Still, let’s go through the story, the requirements, the process, and what your alternatives could be if you’d rather avoid the less formal path.

The Story Behind Sr. Pedro Franchise

Lechon Manok ni Sr. Pedro traces its roots back to Bukidnon in the early 1990s, when the Onabia family launched a small roasted chicken business. What started roadside in Malaybalay eventually grew into hundreds of outlets nationwide.

From one official video, the brand described itself as a story of humble beginnings:

“Ang Litson Manok ni Senyor Pedro, once tasted, forever wanted… Twenty years ago in 1994, roadside Ang Litson Manok ni Senyor Pedro in Malaybalay… was conceived…”

The same video explains how Anakciano Incorporated (ACI) was built to control chicken supply, feed production, hatcheries, and processing, making the brand remarkably self-reliant.

So, it’s not just a roasted chicken story, it’s a supply-chain legacy born from one flavorful marinade.

Why Choose a Sr. Pedro Franchise?

Strong supply chain means no worries about raw materials.
Popular roasted chicken flavor with a faithful following.
Affordable to mid-range investment, based on available info.
Nostalgia factor, people often buy for family dinners, not just quick meals.

Real chatter adds so much color. One fan on Reddit says:

“Sr. Pedro, masarap sana kaso inconsistent yung timpla. Dipping sauce is good though.”

On another thread:

“Sr. Pedro FTW!!”

And:

“c’mon, Sr. Pedro… literal na walang tatalo.”

Those words of love, raw and real, tell you how people feel.

Requirements for Ang Manok ni Sr. Pedro Franchise

The franchise fee for Lechon Manok ni Sr. Pedro is not as high as big-name chicken brands, but the exact number isn’t published officially.

What you’ll likely need:

Franchise fee (to be confirmed directly).
Additional capital for site construction, equipment, and staff.
Letter of Intent (LOI) including your location details.
Legal docs like permits, IDs, and financial statements.
Commitment to buy chicken and supplies from ACI farms.

Because there isn’t a polished official franchising platform, expect the process to be more personal, calls, emails, and maybe referrals.

How to Franchise Sr. Pedro

Steps, based on what’s shared by previous applicants:

Write a Letter of Intent (LOI) with location proposal.
Submit it to Anakciano Inc. or directly through their Facebook page.
Meet with representatives for site inspection and business discussion.
Pay franchise fee and finalize contract.
Train staff, prepare the store, launch operations.

Not exactly a cookie-cutter system, but workable if you’re hands-on.

Who is this franchise the best for?

This suits entrepreneurs who:

Are comfortable with a less structured franchising system.
Want a well-loved brand without spending millions.
Have a good local market where roasted chicken sells like hotcakes.
Can handle supply and operations with minimal handholding.

If you want corporate-style support with manuals and marketing, maybe check the alternatives below.

Alternative possible franchises

If you’re not too keen on navigating Sr. Pedro’s hazy application process, these alternatives have clearer franchise terms.

Baliwag Lechon Manok

Franchise fee ranges from ₱250,000 to ₱750,000 depending on format (kiosk, take-out, dine-in).

Learn more about Baliwag Lechon Manok

Andok’s Litson Manok

Franchise fee starts at ₱300,000 (take-out) to ₱500,000 (dine-in), with total investment closer to ₱800,000 to ₱1 million.

Learn more about Andok’s

Chooks-to-Go

Franchise fee ranges from ₱300,000 to ₱500,000, but most outlets are company-owned. They do offer reseller and partnership programs.

Learn more about Chooks-to-Go

Franchise Fee Comparison

Brand	Franchise Fee	Notes
Lechon Manok ni Sr. Pedro	Not publicly disclosed	Must negotiate, unofficial claims range ₱45K–₱99K
Baliwag Lechon Manok	₱250K–₱750K	Various formats available
Andok’s Litson Manok	₱300K–₱500K	Total investment ~₱800K–₱1M
Chooks-to-Go (reseller)	₱300K–₱500K	Mostly company-owned, some reseller routes available

Frequently Asked Questions (FAQs)

Curious what people often want to know:

How much is the franchise fee?

Pinoy Entrepreneur hints it’s lower than typical big chicken brands but doesn’t publish exact figures. You’d need to ask directly.

Any royalties?

There’s no clear info online. Unlike Baliwag or Andok’s, Sr. Pedro’s royalty setup isn’t transparent upfront.

Can I open outside Metro Manila?

Yes, many entrepreneurial partners exist in the provinces, possibly with more flexible terms.

What’s included?

Likely store setup, signage, training, and supply support, but no formal marketing playbook.

Is it profitable?

Chicken is always in demand, and with its reputation, a Sr. Pedro franchise can be lucrative, especially with strong operations.

And yes, an Ang Manok ni Sr. Pedro franchise can be profitable if managed well.

(Most Likely) Official Sources

There’s no official websites, but these are the most promising;