How to Franchise Angel’s Pizza in the Philippines
Angel’s Pizza is known for its Buy 1, Take 1 promos and free delivery, and it’s grown to 50-plus outlets nationwide. Figures on the franchise vary quite a bit depending on the source, so here’s what we found and how to verify it.
Behind the Brand
Angel’s Pizza has built a following on value-driven promos (Buy 1, Take 1 pizza) and a delivery-first approach, expanding to more than 50 outlets across the Philippines.
Jerry Liu founded Angel’s Pizza in 2009 with a core team of former Domino’s Pizza Philippines employees, people who knew the pizza business from the inside before building a competitor. Liu is the same businessman who bought Figaro Coffee in 2008, and Angel’s Pizza now sits under the same Figaro Coffee Group.
Why Angel’s Pizza Can Be a Good Business
Angel’s Pizza leans into value positioning and delivery, which has broad appeal in both urban and provincial markets. It gives franchisees access to multiple revenue channels, dine-in, take-out, and delivery, without necessarily requiring the largest-format stores.
What Franchisees and Customers Are Saying
Positive: “I’m glad they offered me the lifetime membership card because their pizzas are the best. I’m in love with the creamy spinach and my daughter with pepperoni.”, TripAdvisor review, Angel’s Pizza Makati branch, October 2019.
Critical: “Poor seating with delivery drivers taking over half the tables… Service was beyond slow.”, TripAdvisor review, Angel’s Pizza Makati branch, July 2019.
Franchisee perspective: “As a conservative type of franchisee, I made sure to invest in a product or company that I believe in and I know that there is a proven sales success record to also recoup investments at the right time.”, Clover Arangote, Angel’s Pizza franchisee (Tagbak and General Luna branches), via Angel’s Pizza’s official Facebook page.
Delivery speed and seating during peak hours are the recurring complaints; the core product gets consistently good marks from customers.
Angel’s Pizza Franchise Requirements
Important: published figures for Angel’s Pizza vary significantly across sources, likely reflecting different store formats and how current each listing is:
- Some listings cite a franchise fee of ₱600,000–₱800,000 for a smaller format.
- Others cite a franchise fee of ₱4,000,000 + VAT with a total package of ₱20,000,000+ for a full-size restaurant format requiring 120–150+ sqm.
- Older listings reference a much smaller franchise investment (~₱300,000), which may no longer be current.
Given this spread, treat all of the above as a starting point only, confirm the current package directly with Angel’s Pizza before making any decisions.
How to Franchise Angel’s Pizza in the Philippines
Here’s the process, step by step:
- Visit Angel’s Pizza’s official website (angelspizza.com.ph) or contact their franchising department directly to get the current, verified package.
- Clarify which format (smaller outlet vs. full restaurant) the quoted fee applies to, this explains most of the discrepancy in public figures.
- Submit your business background and proposed site for evaluation.
- Proceed through screening, agreement signing, training, and store build-out once approved.
Who Is an Angel’s Pizza Franchise Best For?
Angel’s has built its name on value more than prestige. That shapes who it fits.
- Entrepreneurs looking for a value-positioned pizza brand rather than a premium one.
- Those who want flexibility to ask about smaller-format packages before committing to a full-size restaurant investment.
- Franchisees comfortable doing extra due diligence, since public figures aren’t consistent, get everything in writing from Angel’s Pizza directly.
Advantages and Disadvantages of an Angel’s Pizza Franchise
A loyal, price-sensitive following is a real asset, and it comes with its own ceiling. Here’s the honest split.
What works in your favor:
- Strong value positioning (Buy 1, Take 1) with broad market appeal.
- Multiple revenue channels, dine-in, take-out, delivery.
- Potentially lower entry point than Greenwich, Shakey’s, or Yellow Cab if the smaller-format package is still available.
And here’s what tends to come with that positioning.
What you’re taking on:
- Inconsistent public figures make it hard to budget without direct confirmation from the brand.
- If only the full-restaurant format (₱20M+) is currently offered, it’s no cheaper than the big pizza chains.
- Less brand-standard documentation available compared to publicly listed competitors like Shakey’s.
Cheaper (and More Transparent) Alternatives to Angel’s Pizza
If clearer published figures matter more to you than the brand name, these are worth a look:
- Pizza Pedrico’s, clearly published fee (~₱50,000) and total investment (~₱600,000–₱700,000).
- Czyrah’s Pizza, another lower-investment, food-cart-style pizza option with published details.
Alternative Franchise Opportunities
Beyond the cheaper options above, here’s how Angel’s Pizza compares to other pizza franchises in the Philippines:
- Shakey’s Pizza, the market’s original/legacy chain-restaurant experience, broader dine-in footprint.
- Yellow Cab Pizza, New York-style thin-crust positioning, skews to a younger, more urban market.
- Greenwich Pizza, the cheapest mass-market price point and widest nationwide reach.
- Domino’s Pizza, built around a delivery-speed guarantee as its core differentiator.
See our list of the top pizza franchises in the Philippines for more options.
Frequently Asked Questions
A few things worth clarifying before you apply.
Why do Angel’s Pizza franchise fees vary so much online?
Different sources appear to describe different store formats, smaller outlets versus full-size restaurants, and some listings may be outdated. Confirm directly with Angel’s Pizza which package you’re being quoted.
What’s the safest figure to plan around?
Budget conservatively toward the higher end (₱20M+ full restaurant format) unless Angel’s Pizza confirms a smaller package is currently available in your area.
Where do I apply?
Through angelspizza.com.ph or by contacting their franchising department directly.
