How to Open 24 Chicken Franchise in the Philippines

If you’ve been around Metro Manila, you’ve probably seen people carrying those bright orange boxes of Korean fried chicken. That’s 24 Chicken, affordable, loaded with flavors, and the kind of comfort food people can’t resist. Now, if you’re thinking of turning that chicken craze into your own venture, here’s the scoop on starting a 24 Chicken franchise in the Philippines.

Behind the 24 Chicken Franchise Brand

Launched around 2017, 24 Chicken offered Korean-style boneless fried chicken without the hefty price tag. It became known for flavor combos like Yangnyeom, Snow Cheese, and Jack Daniels, making it a go-to for students, office workers, and gametime groups. Their motto: “Selling delicious Korean fried chicken is not our only goal. Being part of our customers’ lives and communities is what we aim for.”

Why 24 Chicken Is a Good Franchise Option

Three things make this brand stand out:

1. Urban Filipinos love fried chicken, and Korean flavors still reign.
2. Format and price make it ideal for mass appetite without elite pricing.
3. Online chatter reflects both fan love and investor curiosity.

For instance, a hopeful buyer in r/phinvest asked if anyone knew the cost to franchise, a clear sign of interest, but got warned:

“24 Chicken is very VERY selective of who they franchise to. You need to be in the owner’s inner (fil-chi) circle to even be considered for a franchise. I wouldn’t get my hopes up.”

Another user adds detail about their strategy preference:

“24 Chicken only gives franchise to selected investors and only limited to branches with a full dining area, they dont franchise takeout kiosks). Total investment at minimum 5 million pesos na ata.”

Still, the buzz isn’t all about exclusivity. Fans share honest impressions too. On r/PHFoodPorn, one longtime customer notes a dip in quality:

“Bumaba na ang quality. When they first started, they mainly used chicken thighs. … majority were chicken breast parts na. … the chicken breast parts were stringy and makunat. … Hindi ko na babalikan.”

On the flip side, others still praise specific flavors:

“Snow Cheese !”
“Jack Daniels and 24 Cheddar”
“Snow Cheese pati Plain. … Match with Cajun fries and Kimchi good na~”

All in all, the brand generates strong reactions, both positive and critical, which means customers care enough to comment honestly.

Requirements to Start 24 Chicken Business

Interested? Here’s what to prepare based on the official channel:

• Letter of Intent (LOI) (PDF): includes your personal info, residency, desired branch location, and current income sources.
• Curriculum Vitae (CV) (PDF): updated and ready.
• Desired location: They emphasize areas with strong foot traffic and community fit.
• Application Form: Found at the official partnership page.

Keep in mind: The brand looks for passionate, committed, hands-on partners with solid financial capacity and good management sense.

How to Franchise 24 Chicken

1. Visit the official Partnership page.
2. Fill out the form with your details and desired site.
3. Upload your LOI and CV in PDF format.
4. Wait for evaluation. Expect scrutiny on your background and fit.
5. If accepted, you’ll get details on the franchise fee, investment breakdown, and contract.
6. Proceed with setup, training, and opening.

Who Is 24 Chicken Franchise Best For?

This is for people targeting late-night and budget-conscious diners, think students, gamer groups, office shift workers. If you’re willing to go hands-on and pick locations carefully, there’s potential. But beware, some Redditors advise exploring other options if your location isn’t top-tier.

Alternative Chicken Franchise Options

In case 24 Chicken isn’t available or the fit isn’t right, check these alternatives for chicken franchises:

• Manok ni Sr. Pedro Franchise
• Andok’s Franchise
• Baliwag Lechon Manok Franchise

These are more traditional chicken concepts but remain solid businesses, especially in residential and provincial areas.

Frequently Asked Questions (FAQs)

How much is the franchise fee?

Not publicly disclosed. Based on Reddit discussion, some say the total investment may be around ₱5M including fee, construction, and equipment, but this is unofficial and variable by location.

What documents do I need?

A well-written LOI and updated CV, both in PDF format.

How long does approval take?

No fixed timeframe. Expect a screening and evaluation process that could take several weeks.

Are there any quality concerns?

Some forum comments note recent quality dips, especially more chicken breast usage and soggy delivery portions. But fan-favorites like Snow Cheese and Jack Daniels still score high in taste.

How selective is 24 Chicken?

Very. They reportedly wait for the right partner fit and may prefer owners within trusted networks, or those with strong financial and operational capacity.