How to Start a Starbucks Business in the Philippines

Coffee lovers are all over this planet.  The aroma of coffee is just captivating that a sip will really make a difference.  Likewise, there is one coffee brand that has made all the difference when it comes to the coffee experience.  This brand is called Starbucks.

Indulging in the Starbucks experience is just simply awesome.  It starts when you choose your brew and then you find that perfect place in the store where you sip it and then suddenly your whole perspective of things change.  Probably, the best feeling in the world.  Surely at this moment, a connection is felt and the thought that you belong starts to sink in and suddenly it feels like home.  This makes coffee drinking something different and that the whole stay inside a Starbucks store will not only leave you in amazement but certainly happy vibes are all over and positivity is starting to embrace you.  This is what Starbucks would like to share with everyone that sips its cup of coffee.  This is the Starbucks experience.

The Starbucks Story

Who would have thought that coffee will be the ultimate weapon to capture the heart of humanity?  This was proven when Starbucks made their own description and perspective on how and what a coffee should be.  Starbucks started brewing in 1971 and until now, they just do two things, share great coffee with a lot of people and make the world a better place.  The first store in Seattle offered the world's finest fresh roasted whole bean coffees and the name 'Starbucks' was inspired by Moby Dick.  It was Howard Schultz who then became Chairman, President and CEO who had a vision that the company will do better than just making coffee but will draw connection and make a great experience for coffee lovers around the world.

startbucks-franchise

Their mission of inspiring and nurturing the human spirit - one person, one cup and one neighborhood at a time is truly felt by those who had the 'Starbucks' experience.

Definitely, the world is wanting for more as there are about 17,400 stores worldwide and is believed to continue to grow.  No wonder it has been and will still be the premier roaster and retailer of specialty coffee in the world.

In the Philippines, Rustan Coffee Corporation, a member of the Rustan Group of Companies is the sole authorized licensee of Starbucks Coffee International in the Philippines.  It was in December 4, 1997 when the first retail store opened at 6750 Ayala Avenue, Makati City.  To date there are around 225 stores around the country and surely it is growing to brew more coffee to reach more Filipinos.

Starbucks Business in the Philippines: Details

Starbucks International has a unique business model as it offers a wide range of programs for businesses depending on the community’s needs, location and target customers.  This is referred to as their Branded Solutions that offers business development, relationship management and direct selling of their brands either in:

  • Licensed Store - If you prefer this business model, the inclusion includes:  Unrivaled, customizable store design; Starbucks menu; equipment, training and support; Seasonal promotions; Proprietary equipment and fixture package; Exclusive Starbucks food and bakery program; Whole bean packaged coffee and comprehensive merchandise assortment; Ongoing expertise, consulting and support including onsite visits.
  • Food service - This means depending on your business channel, Starbucks provides a variety of solutions with their famous brands tailored to your business.  The channels may include: Business and Industry; College and University; Fine Dining; Government and Military; Healthcare; Hotel and Lodging; Office Coffee and Travel and Recreation.

Each of these programs has its own specific platforms that revolves around the Starbucks experience.  These specific platforms offers a variety of premium solutions that will surely help you succeed as a local partner.

In terms of global partner requirements, financial capabilities, store locations and other business requirements, you need to first register and become a customer and a Starbucks representative will assist you in terms of your queries and other questions.

Advantages of the Starbucks Business in the Philippines

  • Award winning global brand
  • Quality and flexible coffee and tea products
  • Excellent customer service practices

Disadvantages of the Starbucks Business in the Philippines

  • The application process is long, tedious and is very strict
  • Not available for franchising in the Philippines

Contact Details

If you are interested to offer the Starbucks expereince in your community, you need to log-in first to become a member at this website:  https://solutions.starbucks.com/become-a-customer

Depending on your kind of business, Starbucks offers many different business platforms to suit your business deals, read more on this website:  https://solutions.starbucks.com/




14 responses to “How to Start a Starbucks Business in the Philippines”

  1. Stella says:

    I want to open a starbucks .. how is the process wjere can i inquire

  2. NANCY BUERA-LIA says:

    Am interested to put ip a branch in San Pablo City, Laguna. I live in a middle class society and thinking earned enough for a living to pursue a dream. I’ve been winderingnto do this long time ago. I love Starbucks because I am a heavy coffee drinker. I just heard they just opened up the first Starbucks by us in SM Sa Pablo. The thing is SM opens late and close early and people like to hang out at late nights with a coffee. That’s me!😋 So tell me where to start?

  3. NANCY BUERA-LIA says:

    Please respond as soon as possible… I’ll be in the Phils.

  4. Elsa banogon says:

    Iwant here in dumaguetw city

  5. Myrasol says:

    How to start a bussiness Starbucks coffee franchise in philippines?

  6. Joel Perez says:

    Good day. I would like to bring Starbucks in San Jose Nueva Ecija. We have an existing premium lot along Maharlika Highway with a Petron Gas Station. I would like to engage with you on this. This is Joel Perez and my wife is part of a prominent family in the province. Hope we can have a good start up discussion on this. My number is 09175592716 and my wife’s is 09175660529 (Rissadel Alfonso Perez). Email ad is joseangeloperez@yahoo.com and sadel.alfonso@yahoo.com.ph

  7. Krizza Adame says:

    I am interested in franchising. I would like you to assists me on the process, requirement, so on and so fort. By the way, my planned location is Lemery, Batangas which doesnt have any of the commercial coffee shops. Thanks!

  8. Tristan joel galido says:

    How to start a franchise of starbucks in the phils.?

  9. Stephanie Choa says:

    Would like to inquire for starbucks franchising here in thw philippines. How much does it cost the franchise? And what are the requirements needed to be qualified?

  10. Jervis Jhon Rivera says:

    Hi. I Would like to know how much will it cost to franchise a kiosk if its available.

  11. Clark Joeven says:

    i am interested to start a business in butuan city, maybe you can help me about the details.

    thank you

  12. Daniel Cabe says:

    Hi! Good day!
    I want to franchise starbucks, can someone assist me on the process.

  13. Diana says:

    I am interested to start a business in Concepcion Tarlac City. Kindly send me the details for franchising. Thank you

  14. PATRICK ANG says:

    Good day.

    Can I ask details on how to franchise your business? And how much will it cost.

    Thank you very much.

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