How to Start a Starbucks Business in the Philippines
Coffee lovers are all over this planet. The aroma of coffee is just captivating that a sip will really make a difference. Likewise, there is one coffee brand that has made all the difference when it comes to the coffee experience. This brand is called Starbucks.
Indulging in the Starbucks experience is just simply awesome. It starts when you choose your brew and then you find that perfect place in the store where you sip it and then suddenly your whole perspective of things change. Probably, the best feeling in the world. Surely at this moment, a connection is felt and the thought that you belong starts to sink in and suddenly it feels like home. This makes coffee drinking something different and that the whole stay inside a Starbucks store will not only leave you in amazement but certainly happy vibes are all over and positivity is starting to embrace you. This is what Starbucks would like to share with everyone that sips its cup of coffee. This is the Starbucks experience.
The Starbucks Story
Who would have thought that coffee will be the ultimate weapon to capture the heart of humanity? This was proven when Starbucks made their own description and perspective on how and what a coffee should be. Starbucks started brewing in 1971 and until now, they just do two things, share great coffee with a lot of people and make the world a better place. The first store in Seattle offered the world's finest fresh roasted whole bean coffees and the name 'Starbucks' was inspired by Moby Dick. It was Howard Schultz who then became Chairman, President and CEO who had a vision that the company will do better than just making coffee but will draw connection and make a great experience for coffee lovers around the world.
Their mission of inspiring and nurturing the human spirit - one person, one cup and one neighborhood at a time is truly felt by those who had the 'Starbucks' experience.
Definitely, the world is wanting for more as there are about 17,400 stores worldwide and is believed to continue to grow. No wonder it has been and will still be the premier roaster and retailer of specialty coffee in the world.
In the Philippines, Rustan Coffee Corporation, a member of the Rustan Group of Companies is the sole authorized licensee of Starbucks Coffee International in the Philippines. It was in December 4, 1997 when the first retail store opened at 6750 Ayala Avenue, Makati City. To date there are around 225 stores around the country and surely it is growing to brew more coffee to reach more Filipinos.
Starbucks Business in the Philippines: Details
Starbucks International has a unique business model as it offers a wide range of programs for businesses depending on the community’s needs, location and target customers. This is referred to as their Branded Solutions that offers business development, relationship management and direct selling of their brands either in:
Licensed Store - If you prefer this business model, the inclusion includes: Unrivaled, customizable store design; Starbucks menu; equipment, training and support; Seasonal promotions; Proprietary equipment and fixture package; Exclusive Starbucks food and bakery program; Whole bean packaged coffee and comprehensive merchandise assortment; Ongoing expertise, consulting and support including onsite visits.
Food service - This means depending on your business channel, Starbucks provides a variety of solutions with their famous brands tailored to your business. The channels may include: Business and Industry; College and University; Fine Dining; Government and Military; Healthcare; Hotel and Lodging; Office Coffee and Travel and Recreation.
Each of these programs has its own specific platforms that revolves around the Starbucks experience. These specific platforms offers a variety of premium solutions that will surely help you succeed as a local partner.
In terms of global partner requirements, financial capabilities, store locations and other business requirements, you need to first register and become a customer and a Starbucks representative will assist you in terms of your queries and other questions.
Advantages of the Starbucks Business in the Philippines
Award winning global brand
Quality and flexible coffee and tea products
Excellent customer service practices
Disadvantages of the Starbucks Business in the Philippines
The application process is long, tedious and is very strict