How to Franchise: Jollibee

Franchising a popular food chain either here or abroad gives you a slice of assurance in terms of investment returns assuming that all needed requirements are correctly in place.  If you are in the crossroad of deciding which business route to take, the safest to take so far is to do franchising of an already proven successful organization.  Consequently, this is what Jollibee, a Filipino brand of food chain has to offer.  Read below to know the details on how you can become the next franchisee of this Langhap Sarap Filipino fast food chain.

Jollibee: at a Glance

Jollibee began with humble beginnings.  It started out as an ice cream parlor in 1975 with just two branches.  To add variety in its offerings, it served hot meals and sandwiches to its customers. Later in 1978, it was incorporated and expanded to 7 outlets with a plan to shift into a hamburger chain. With its distinct Filipino taste, consumer base drastically increased that in 1984, it hit the P500 Million sales mark and became one of the Top 500 Philippine Corporations. Barely after 5 years, in 1989, its sales soared to the P1 billion mark.  The rest was then history for this number 1 Filipino fast food chain.  Currently, it has almost 600 stores and is growing fast in the country and abroad as well.

What it Takes to be a Jollibee Franchisee?

In order to better the relationship of the company to its franchisee, Jollibee has identified these qualifications as its standard when approving a partner with their hamburger chain.  Check out the details below if these descriptions suit you, if it does, then you are ready to be the next Jollibee franchisee.

The franchisee should be:

• An entrepreneur who is self-driven;
• Knows how to motivate his people;
• Willing to devote time to oversee the day to day operation of his restaurant;
• Willing to undergo a full time training on restaurant operations;
• Ability to fund the investment requirement.

Franchise Investment (How Much Does it Cost?)

The franchise fee or the financial requirement to start-up a Jollibee store ranges from P15 Million to P30 Million (USD 266,445.00 to USD 532,890.00) depending on store size and available facilities.  With this, the following are its inclusions: construction of the store, furniture and fixtures, kitchen equipment and facilities, signage, aircon systems and pre-operating expenses to name a few.

How to Franchise Jollibee in the Philippines?

Below are the step by step guide in owning your first Jollibee store.

1. A Franchise application form is needed to be filled up. It can be downloaded at its official website (www.jollibee.com.ph). Print a copy and make sure that all required items are accurately and completely filled out.
2. A detailed proposal is also needed with the following content:
   * Letter of Intent – this will contain the exact address of your proposed site, exact mailing address,  contact numbers and other pertinent information about the applicant.
   * Vicinity Map of Proposed Site – this is needed when field personnel will be conducting an on-site evaluation
   * Legal Document certifying applicant’s ownership of the site
   * Detailed resume or bio-data of the applicant
3. If all of these are complete, mail sealed documents to the address below:
   JOLLIBEE FOODS CORPORATION
   Franchising & Events Department
   9th Floor Jollibee Plaza
   #10 F. ORtigas Jr. Road
   Ortigas Center, Pasig City 1605
4. After receipt of your application documents, there is a lead time processing time of about 2-3 months. Take note that submission of the application form does not bind Jollibee or the applicant itself yet. This is just the initial step and your documents will still be evaluated most especially your proposed store location.
5. Once application has been approved, Jollibee will discuss with the franchisee details of investment cost, return of investment and other franchising concerns.

In summary, financial capacity and the willingness to bring the business on top are just the main ingredients to become a franchisee of Jollibee Foods Corporation. If you are determined to franchise Jollibee in the Philippines, click on this link below to start your franchising business.