How to Franchise Shakey’s Pizza in the Philippines

Mojos, Bunch of Lunch, and the classic thin-crust pizza, Shakey’s has been part of Filipino family dinners and birthday parties for decades. If you’ve ever wondered whether you can open your own branch, the answer is yes. Shakey’s Philippines actively franchises to qualified partners, and here’s what the process actually looks like.

Behind the Brand

Shakey’s was founded in 1954 in Sacramento, California, by Sherwood Johnson and Ed Plummer. It arrived in the Philippines in 1975 and has since grown into a distinct, Filipino-run company. Shakey’s Pizza Asia Ventures, Inc. the group behind Shakey’s Philippines (and now also Peri-Peri Charcoal Chicken), is publicly listed on the Philippine Stock Exchange under the ticker PIZZA, with over 220 stores nationwide.

Known for its casual dining format, salad bar, and party bundles, Shakey’s has held a spot among the top pizza chains in the country since it opened.

Why Shakey’s Can Be a Good Business

Shakey’s has a 40-plus year track record in the Philippine market and a business built around repeat, family-oriented occasions (birthdays, reunions, team treats), which gives it steadier demand than a purely trend-driven concept. Being a publicly listed company also means its systems, reporting, and franchise support tend to be more standardized than smaller or newer brands.

Franchisees get access to centralized purchasing and distribution, an established delivery and POS system, marketing support, and training for store teams, resources that are harder to build on your own. The brand’s track record isn’t just marketing talk either: the Philippine Franchise Association inducted Shakey’s into its Hall of Fame at the 2024 Franchise Excellence Awards, a recognition reserved for franchises that have become benchmarks in how the industry operates.

What Franchisees and Customers Are Saying

Reviews of individual branches are a decent proxy for what a franchisee is signing up to maintain, since day-to-day execution quality feeds straight into local reputation.

Positive: “It has been years since I last visited this branch. So far, all the branches I have been to, Shakey’s never fails to make me feel good… it is their extra mile service with a smile that I really appreciate!”, TripAdvisor review, Shakey’s Santa Rosa, Laguna branch, August 2019.

Mixed: “The service is really good especially considering how busy it gets. The food is ok if you’re hungry and in a hurry but there must be better pizza and pasta out there.”, TripAdvisor review, Shakey’s Malate, Manila branch, May 2017.

Critical: “…when we ate it the topping fell, it did not stick to the pizza crust… I am a supercard holder of Shakey’s, only to show that I love their food but at Paseo Shakeys, I will think about it first before I will eat there.”, TripAdvisor review, Shakey’s Santa Rosa branch, January 2019.

Service and consistency clearly vary by branch and by crew, which is typical for a chain this size but worth watching closely if you’re the one running daily operations.

Shakey’s Franchise Requirements

According to Shakey’s official franchising page, here’s what you need to prepare:

• Total Investment: ₱18,000,000 to ₱25,000,000, depending on store size, location, and other factors. This does not include site acquisition cost.
• What the investment covers: construction of the restaurant (interiors and exteriors), kitchen equipment, furniture and fixtures, pre-operating expenses, and the franchise fee itself.
• Franchise Term: 10 years, applicable to a specific location, with an option to renew for another 5 years by mutual agreement.

Shakey’s does not publish a separate, itemized franchise fee outside of the total investment range above, you’ll get exact figures once you’re in active discussion with their Franchising Department.

How to Franchise Shakey’s in the Philippines

The application follows a three-phase process: Screening, Validation, and Final Review. In practice, it looks like this:

1. Send a Letter of Intent addressed to Shakey’s Franchising Department, with your full name and contact details (mobile number, email, landline), a brief business background, and details of your proposed site (frontage, size in sqm, location map, and photos).
2. Email your LOI to •••••••••••••••••••••••.
3. Screening, Shakey’s reviews your background and proposed site.
4. Validation, your financial capacity and site viability are checked in more detail.
5. Final Review and approval, if approved, you move into the franchise agreement, fees, construction, and training stages.

If you’re offering a site for lease instead (rather than applying as a franchisee), Shakey’s Business Development Department handles that separately at ••••••••••••••. International applicants (opening outside the Philippines) go through ••••••••••••••••••••••••••••••••••.

Who Is a Shakey’s Franchise Best For?

This isn’t a starter franchise, and it’s worth being honest about that upfront. Here’s who actually fits the profile.

• Entrepreneurs who can comfortably fund ₱18M–₱25M plus site acquisition and working capital.
• Those who already control or can secure a prime, high-traffic site, malls, commercial strips, or dense residential areas.
• Operators comfortable working within a large, publicly listed company’s standards and reporting.
• People looking for a long-term, sit-down restaurant business rather than a smaller food-cart-style investment.

Advantages and Disadvantages of a Shakey’s Franchise

Every franchise is a trade-off. Shakey’s has decades of goodwill on its side, but that goodwill comes with a price tag most first-time franchisees can’t stretch to. Here’s the honest breakdown.

What works in your favor:

• Over 40 years of brand recognition and a loyal, repeat customer base tied to family occasions.
• Publicly listed parent company means more standardized systems, financial transparency, and reporting than most private franchisors.
• Established delivery infrastructure and POS systems you don’t have to build yourself.
• Full training and marketing support from an experienced franchising department.
• Demand is less seasonal than dessert or novelty concepts, dine-in, delivery, and party bookings run year-round.

Now for the part people skip past: what makes this harder than it looks.

What you’re signing up for:

• Very high capital requirement (₱18M–₱25M, excluding site acquisition) puts it out of reach for most first-time entrepreneurs.
• The franchise fee isn’t disclosed separately, making it harder to budget precisely before you’re already in talks with Shakey’s.
• Fixed store formats and brand standards leave little room for menu or layout customization.
• 10-year term is tied to a specific location, relocating means renegotiating, not simply moving your franchise.
• Ongoing royalty and marketing fund contributions apply on top of the initial investment, which affects long-term margins.

None of these are dealbreakers by themselves. Together, they explain why Shakey’s tends to attract operators who already run a business, not first-time entrepreneurs testing the waters.

Cheaper Alternatives to Shakey’s

If ₱18M+ is well beyond your budget, these pizza brands franchise at a fraction of the cost:

• Pizza Pedrico’s, franchise fee around ₱50,000, with total investment in the ₱600,000–₱700,000 range for its 4-pizza-in-a-box kiosk format. There’s also a Countertop Operations Dealership package with a fee as low as ₱25,000 for those who already run another business.
• Angel’s Pizza, figures vary by source and package, but some listings cite a franchise fee around ₱600,000–₱800,000, well below Shakey’s and Pizza Hut-tier investments. Confirm current packages directly with the brand.
• Greenwich Pizza, still a sizable investment (₱15M–₱25M total, ₱1M–₱1.2M franchise fee), but with a lower franchise fee than Shakey’s and strong mall presence.
• Yellow Cab Pizza, urban, delivery-heavy positioning; worth checking if your target market is office-heavy and you want a mid-tier investment.

For context, Pizza Hut is not a cheaper alternative, it’s not open to individual Filipino franchisees at all (see our separate Pizza Hut guide).

Alternative Franchise Opportunities

Beyond the cheaper options above, here’s how Shakey’s stacks up against other pizza franchises in the Philippines:

• Greenwich Pizza, Jollibee-owned, the widest nationwide footprint and the cheapest mass-market pan pizza in the category.
• Yellow Cab Pizza, New York-style thin crust aimed at a younger, more urban crowd than Shakey’s family-dinner positioning.
• Angel’s Pizza, known for novelty flavors like Spinach Dip, positioned as a value option with a loyal following.
• Czyrah’s Pizza, a homegrown Novaliches favorite with a far lower entry cost than Shakey’s, worth a look if brand recognition matters less to you than upfront capital.
• Papa John’s Philippines, leans on a “better ingredients” pitch rather than Shakey’s decades of brand recognition.

For a broader rundown, see our list of the top pizza franchises in the Philippines.

Frequently Asked Questions

A few questions come up in almost every conversation about franchising Shakey’s. Here’s what people usually want to know.

How much is the Shakey’s franchise fee?

Shakey’s doesn’t publish a separate franchise fee figure. It’s bundled into the ₱18M–₱25M total investment range, and exact numbers are shared once you’re in discussions with their Franchising Department.

How much total investment do I need?

Plan for ₱18,000,000 to ₱25,000,000, not including the cost of acquiring or leasing your site.

How long is the franchise term?

10 years per location, with an option to renew for 5 more years by mutual agreement.

Does Shakey’s provide training and support?

Yes. You get marketing support, a standardized financial system, centralized purchasing, and hands-on help with hiring and store design. This is one of the real perks of a publicly listed franchisor: you’re not building these systems from scratch on your own.

Who do I contact to start my application?

Email ••••••••••••••••••••••• with your Letter of Intent and proposed site details.

Official Franchise Page

Shakey’s Official Franchising Page